Technology & IT | Monday 18 January, 2016 6:52 am |

honor, the world’s No 1 smartphone e-brand from Huawei, is primed and ready for its new 5X device to enter the Middle East market in early February on the back of a hugely positive reception during its US debut last week at the Consumer Electronics Show (CES). The honor 5X scooped an impressive seven accolades* including ‘Top Pick for CES 2016’ by AndroidCentral and featured in the Top 10 smartphones that ‘stole the show’ by CRN.com. With its mid-range pricing coupled with premium quality, the honor 5X makes a compelling case for millennials.  

Chris Sunbaigong, VP of honor Middle East commented, “The reception in the US has been incredible so we are really excited to bring the honor 5X to the Middle East next month. The honor 5X is set to change consumers mind when it comes to price versus quality as it is packed with premium features that have never been seen before in its price category. There are now call to stop using ‘budget phone’ as a pejorative term, as the 5X, a budget beast proves that you don’t need to break the bank to buy a smartphone that offers the latest technology.” 

The honor 5X is a vice flagship that offers the young, stylish and adventurous consumers all the essentials  – high quality metal construction, next-generation fingerprint technology and inspired-design – they need to experience and share life’s everyday adventures. 

“honor 5X is a no nonsense smartphone that delivers all the essentials millennials want and need in a device,” said George Zhao, president of honor. “We designed honor 5X to be an extension of the personalities of its users – cool, stylish and iconic – and it integrates creative technology so users get the most from their device and have a superior Internet experience.” 

“Since its founding two years ago, the honor brand has seen extraordinary growth by focusing on the online market and bringing millennials devices that fit their digital lifestyles,” said Zhao. “That success led to expansion beyond China.”  

honor is seeing 100% global year-on-year growth showing no signs of slowing down, particularly in the Middle East where the brand is experiencing unprecedented growth amid a hotbed of mega trends and a step change in consumer purchase behaviour. 

 

Chris Sunbaigong VP of honor predicts that the Middle East market is ripe to project honor’s growth ahead of the curve with its more accessible smartphones containing world first technology, by taking advantage of the global mega trend toward e- and m-commerce, growing at 40% y-o-y in the region.