Tourism & Hospitality | Friday 23 September, 2016 2:34 am |

Majid Al Futtaim Cinemas, the dedicated cinema arm of Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa celebrated the official opening of Oman’s first IMAX® theatre last night under the patronage of His Highness Sayyid Faisal bin Turki Al Said.

 

Guest of honour at the official opening party, His Highness Sayyid Faisal bin Turki Al Said, led the ribbon-cutting ceremony to unveil the new IMAX theatre located at VOX Cinemas City Centre Qurum.

 

Catering to increasing customer demand for world-class cinematic experiences in Oman, the new IMAX theatre has been recording high attendance rates since it opened its doors on September 10th with biographical drama Sully. Captured by director Clint Eastwood almost entirely with the new ALEXA IMAX® 65mm cameras, Sully expands vertically to fill more of the IMAX screen exclusively in IMAX for greater scope and breathtaking image quality.

 

With customers keen on experiencing the movie the way the filmmaker intended it to be seen and heard through a truly unique and immersive experience, Sully at IMAX® in VOX Cinemas City Centre Qurum led to sell-out success for a majority of the film’s sessions within the first couple of weeks of release.

 

Cameron Mitchell, Chief Executive Officer at Majid Al Futtaim Cinemas, said: “Movie fans in Oman are continuously demanding better sound, image technology and fully immersive entertainment experiences which is why IMAX is a perfect fit for this market. We were extremely honoured to host His Highness Sayyid Faisal bin Turki Al Said last night as the room filled with enthusiastic film buffs and loyal VOX customers to celebrate the launch. We are confident IMAX® at VOX Cinemas City Centre Qurum will continue to be an outstanding success in Oman, creating great moments for everyone every day.” 

 

“We cannot think of a better way to introduce IMAX to audiences in Oman than with Majid Al Futtaim Cinemas – our valued partner who shares our passion for delivering premium entertainment experiences,” said Andrew Cripps, President of International and EVP, IMAX Corporation. “We are also very honoured that His Highness Sayyid Faisal bin Turki Al Said was present at the opening and a part of ushering in the next-generation immersive moviegoing for audiences in Oman.”

 

Watfa Humaid Al Harthy, Senior Mall Manager for City Centre Qurum also commented: “We are very excited about the opening of VOX IMAX screen in City Centre Qurum, delivering a fully immersive entertainment experience to Oman’s residents and promoting the tourism aspirations of the Sultanate.” 

 

IMAX® theatres allow audiences to go deeper into the world’s most innovative movie-going experience with heart-pounding audio and awe-inspiring images in a specially designed auditorium.

 

Tickets can be booked online at www.voxcinemas.com or on the VOX mobile apps. Movies that will be releasing in IMAX® include the following:

• The Magnificent Seven, 22 Sept 2016
• Deepwater Horizon, 29 Sept 2016
• Inferno, 13 Oct 2016
• Jack Reacher: Never Go Back, 20 Oct 2016
• Doctor Strange, 3 Nov 2016
• Fantastic Beasts and Where to Find them (3D), 17 Nov 2016
• Rogue One: A Star Wars Story (3D), 15 Dec 2016