Tourism & Hospitality | Tuesday 11 October, 2016 11:34 am |

To Benefit Pink Caravan, Raise Awareness and Support for Breast Cancer Research

Hard Rock Cafe Dubai is uniting musicians, supporters and survivors in honor of the brand’s 17th annual PINKTOBER campaign! Throughout the month of October, the cafe will be selling limited edition Pinktober bracelets, all proceeds of which will go to benefit Pink Caravan.

The world-famous Hard Rock brand is thinking pink under the auspices of the Hard Rock Heals program. Starting now, through the month of October, guests can support breast cancer research to help eradicate a disease that affects millions, by visiting Hard Rock properties around the world and purchasing pink merchandise, pink drinks and pink hotel amenities. Proceeds will benefit research and awareness-driving efforts for local breast cancer charities around the globe, including Pink Caravan, here in the UAE.

Social Message of Strength

As part of the 2016 PINKTOBER campaign, Hard Rock encourages fans to show off their support and strength with #HARDROCKHEALS on social media. Whether sharing photos of Hard Rock’s PINKTOBER merchandise, or displaying how they support breast cancer awareness in their daily lives, Hard Rock looks to its guests to join the fight and utilize the #HARDROCKHEALS hashtag in their social media posts this fall.

For more information on Hard Rock Heals, please visit www.hardrock.com. 

Hard Rock International

With venues in 71 countries, including 168 cafes, 23 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include Reykjavik, Shanghai, Yangon and San Juan. New Hard Rock Hotel projects include Abu Dhabi, Atlanta, Berlin, Dubai, Itapema, London, Los Cabos, New York City, Tenerife, and Shenzhen, Dalian and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.