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Eye of Riyadh
Eye of Riyadh
Cars & Autos | Friday 20 January, 2017 2:05 am |
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Haji Husein Alireza & Co Ltd unveils the all-new CX9

Haji Hussein Alireza & Co. Ltd, the exclusive dealers for Mazda cars in Saudi Arabia, launched the all-new generation of Mazda CX9.

 

The all- new Mazda CX9 was unveiled at a special press conference attended by Haji Husein Alireza & Co. Ltd senior executives, including Sheikh Amin Abulhassan, Chairman of the company, and the Japanese Consul General in Jeddah, in addition to a delegation from Mazda Motor Corporation, Japan, and the local press. The all-new Mazda CX9, is a midsize crossover SUV that has been fully redesigned and incorporates latest technologies.

 

In his speech at the press conference, Sheikh Ali Hussein Alireza, CEO of  Haji Husein Alireza & Co. Ltd , said:" Mazda has always cared about its customers, and introduced high quality cars at a reasonable price, of course,  without ever compromising on quality. The all-new Mazda CX9 represents a new development which would contribute to the enthusiasm of our clients and makes them truly distinct. "

 

He added: "Mazda has indulged us in the past years, however, the all-new Mazda CX9 will change the concept of family crossover category, where the new model will incorporate extra power by about  20% to 30% compared with its competitors in its category, plus its incompatible  compatible   price."

 

All-new CX-9 is Mazda’s midsize three-row crossover SUV which has been fully redesigned embodying the KODO–Soul of Motion design language and incorporating our latest SKYACTIV technologies.

 

As such, CX-9 has brought the lightweight, efficient technologies seen in the rest of Mazda’s lineup into a larger, more premium package to become a high-end model—the apex of our new-generation lineup. The first CX-9, which we launched in 2007, offered a sporty design and engaging driving experience, values unheard of in the segment at the time. The model struck a chord and was awarded North American Truck of the Year in 2008. In fact, much of the design and product planning process was undertaken by Mazda’s team in the United States to ensure the model would meet the needs of the consumer, quote by Masashi Otsuka Mazda CX-9 Program Manager

 

 

“All-new CX-9 has been created for modern-day customers who want to excel at home, in the workplace, and in every aspect of life. These people see themselves as more than just parents; they are also busy professionals, good friends, fun-loving hobbyists and caring husbands and wives " .In other words, they are individuals with their own desires, aspirations and needs for self-expression. Our aim with all-new CX-9 was to design a vehicle that, in addition to meeting the practical needs of their families, would also allow these customers to express their individuality and enhance the various aspects of their lives. By achieving this “crossover” between the needs of the family and desires of the self we have brought a new and uniquely Mazda value to the segment, just as we did with the original CX-9." Otsuka add .

 

During the development process, we quickly realized that we could not satisfy the type of customer we had in mind simply by focusing on enhanced functionality and specs. These customers have plenty of experience with high-quality goods and have developed strong individual sensibilities and discerning tastes. Our challenge then, was to take the thinking and technologies cultivated throughout the development of the new-generation lineup and elevate them to a new level of holistic product execution. By fully engaging the senses and enhancing the user experience at every vehicle touch point—looking, touching, driving, feeling, and hearing—we sought to produce a crossover SUV that would truly stir the emotions and win the customer’s heart.

 

Our design goal was to build on the presence and strong feeling of life imbued by KODO and move toward a more premium design execution. As a result, the bold proportions and lean, dynamic surfacing of the exterior project an image of composure and prestige. The interior features finely crafted forms   produces an atmosphere of sophistication and indulgence that appeals on a multi-sensory level.

 

All-new CX-9 introduces the SKYACTIV-G 2.5T, a newly developed 2.5-liter direct-injection turbocharged gasoline engine that was engineered to deliver usable torque on par with a 4.0-liter V8 while also allowing the model to achieve best-in-class listed and real-world fuel economy. The i-ACTIV AWD system utilizes intelligent slip-prediction to adapt to any road surface and deliver outstanding all-road stability. Refinements made to the SKYACTIV-Body and SKYACTIV-Chassis have helped enhance CX-9’s renowned sporty handling and are anticipated to realize best-in-class safety performance. Our aim was to provide customers with outstanding real-world fuel economy and truly enjoyable performance feel, right down to the carefully tuned engine sound.

Finally, we spared no effort in making sure that the new CX-9 would be more than capable of responding to the needs of the today’s customers. The cleverly designed cabin space features comfortable second row seats and easy access to the third row, a multitude of well-thought-out storage spaces and a flexible luggage compartment. 

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