Business & Money | Tuesday 17 November, 2015 3:44 am |

GROHE strengthened its leadership within the region this week by exhibiting for the first time at this year’s Downtown Design Dubai (DDD). 

 

The world leading German manufacturer in sanitary fittings also took the opportunity to introduce its luxurious water experience for bathrooms and kitchens to those visiting the stand.  

 

Now in its third edition, Downtown Design is the commercial centerpiece of the inaugural Dubai Design Week and the only platform in the Middle East for the region’s trade professionals and design enthusiasts to discover original, high quality design from all over the world.

 

“GROHE is very proud to be part of this year’s Downtown Design Dubai. The Middle East is an important and crucial market for us, with Downtown Design providing a great opportunity to showcase and highlight our brand,” said Antoine Khalife, Vice President, GROHE Gulf and Levant. 

 

“The fair gave us the platform to meet with key industry players, and bring to their attention our products and brand philosophy, whilst reinforcing our leadership in the global sanitary industry. We are happy to have been a part of 2015 and look forward to future opportunities’’ continued Mr. Khalife.

 

 

Making a splash 

Over the four days, visitors to the booth experienced the latest GROHE collections including Grandera, F- digital Deluxe and Allure Brilliant in addition with Essence New, Eurocube, Eurostyle, Eurosdisc Joy and Eurosmart Kitchen. The stand hosted live demonstrations of the showcased products from the kitchen and bathroom corners, as well as offering visitors direct interaction with GROHE representatives in Dubai. 

 

Those who visited the stand also had the opportunity to meet the brand’s advocates and key regional influencers, such as Aysha Majid who said "What's exciting about Grohe is that it's a consistent quality brand, continuously developing technology to maintain its pioneering status and although they work with some of world's coolest, leading hotels, they are not gimmicky (over-hyped) or unaffordable to the general public. Grohe is respected by the industry's experts and has a big architectural following. They're also a conscientious brand, offering the latest in sustainable techniques."’

 

The key regional influencers also shared their personal experiences and styles at the stand with those who wanted to gain a deeper insight into the GROHE brand and its products and thereby sparking ideas for their own personal use.

 

‘Masters of Technology’

 

Exhibiting at DDD was an important step in the on-going evolution of the GROHE Group, and the company believes it will serve as a platform for further growth in the region. Moreover, the design of the booth symbolised its positioning as a supplier of complete bathrooms and kitchens with the open and transparent presentation areas radiating from the counters, giving for visitors a complete 360 experience of the products.

 

The decision to exhibit at Downtown Design, now double the size from last year, proved to have a positive impact on GROHE, attracting trade professionals and enthusiasts to the 52 sqm booth – further boosting GROHE’s status as the ‘Masters of Technology’. By showcasing their exciting innovations from technology and design, it reinforced the brand’s true leadership of the global sanitary industry.

 

 

 

History of GROHE in the Middle East

 

Since the early 1970’s, GROHE in the Middle East has operated successfully in the project sector by implementing successful business strategies where products are delivered with the highest standard of innovation for faucets, fittings, showers and systems, which have long become integral elements of bathrooms and kitchens.  

 

GROHE is redefining the standards in innovation with a firework of products to meet the increasing demands of the market. Users of GROHE products feel the difference on a daily basis when they get to enjoy water as encapsulated in the slogan “Pure Freude an Wasser” which means the Pure Enjoyment of Water.

 

As Masters of Technology since 1873* GROHE’s passion for water goes hand in hand with uncompromising German quality as well as innovative drive, technical expertise, precision engineering and dedication to timeless design.

 

Product information

 

The Grandera 

 

The Grandera™ collection comprises an exclusive selection of elegant finishes for a completely coordinated bathroom. Chrome is the perfect choice for a classic, elegant look, while Chrome/Gold lends itself to a delicately artistic ambience. 

 

Essence New    

 

Classic lifestyle, gently interpreted. For people who are attracted by clean, simple, visually pleasing designs, GROHE Essence brings aesthetics without pretension. This range uses balanced, modern styling and creates space for inventive furnishing ideas and innovative technologies.

 

F-Digital Deluxe

 

GROHE F-digital Deluxe offers maximum design and planning freedom; with wireless technology and a full range of coordinating products for the shower, bathtub, basin and bidet, you can plan your bathroom exactly as you wish.

 

Allure Brilliant 

 

Crisp planes, intriguing angles and cut-out details, Allure Brilliant illustrates the absolute precision that can only be achieved through years of experience and an unfaltering passion for innovation. Complex without being complicated, faceted faucets add a new dimension to bathroom design, and a new dimension to water.

 

Eurocube

 

Designed to bring a breath of fresh air to modern kitchens, the new GROHE Eurocube kitchen faucet with professional spray offers the very best in terms of both form and function. Here is a one-of-a-kind combination of minimalist cubic aesthetics and user-friendly technologies – just what passionate amateur chefs around the globe want for their kitchens. 

 

 

Eurostyle

 

 Since its launch, Eurostyle has been an unparalleled success story. With a stylish balancing act, the Eurostyle catches the eye of any connoisseur of good taste. The range’s distinctive keyhole adds lightness to the design.

 

Eurodisc Joy

 

The innovative joystick operation reduces the Eurodisc design to its core providing an unparalleled aesthetic. Combined with the smooth, long-lasting fingertip control it is the highlight in any bathroom.

 

Eurosmart Kitchen

 

The popular Eurosmart kitchen faucet has undergone a number of improvements and makeovers ever since its launch by GROHE some 15 years ago. Now the manufacturer is presenting its latest Eurosmart model. Greater comfort, optimised technology and even more attractive aesthetics make this the best Eurosmart ever – an all-round talent which delivers unbeatable value.