Cars & Autos | Wednesday 21 September, 2016 2:47 am |

In recent years, automotive consumer trends have been evolving to reveal a larger presence of more budget-conscious customers. As witnessed by GMC, consumers in Saudi Arabia are becoming more careful and deliberate with their purchases, putting a great deal more consideration and thought into the vehicle buying process. 

 

Beyond specific product attributes and offerings, as well as initial purchase price, consumers in the Kingdom are placing cost of ownership near the top of their priority lists when choosing a car – and GMC is well poised to be a prime brand of interest in that area of consideration within the SUV and Crossover landscape. After all, both the GMC Terrain and Yukon lead their respective segment in cost of ownership.

 

“Customers in Saudi Arabia have voiced the importance of their ownership experiences with GMC products,” said Mohammed Al Fayyad, Director of Customer Care and Aftersales GM Middle East. “We have been noticing a sustained interest in ownership costs even before a customer commits to the brand, and based on feedback over the years, we are implementing critical steps towards a transparent world class service infrastructure that places customer satisfaction at the center of its mission.”

 

Based on a detailed competitive report, which compares GMC models to key competitors in the Kingdom, The GMC Terrain and Yukon sit atop, as the most cost effective vehicles to own over the first 100,000 KM when compared to their main competition.  

 

This cost of service accumulation over 100,000km is complemented by equally competitive pricing for Genuine GM and ACDelco spare parts and consumables, and by best in class fuel economy scores across the GMC lineup. The complete package offers a compelling and significant consideration point for GMC customers and prospects in Saudi Arabia. 

 

GMC’s prospective and existing Saudi customers can also enjoy full transparency on cost of ownership for any vehicle of interest thanks to GMC’s published scheduled maintenance and menu pricing, both of which are available at any GMC showroom or service center, and on www.gmcarabia.com. This program ensures consistent and clear pricing for added confidence and peace of mind. 

 

And GMC customers servicing their vehicles at GMC dealerships and service centers in Saudi Arabia benefit from an efficient appointment booking system, prompt and reliable service by GM certified technicians – 1 hour scheduled maintenance - as well as Genuine GM parts – all backed by GMC’s minimum three year, 60,000 kilometer regional warranty and four-year regional 24/7 roadside assistance.