Genesis has announced that the brand has won Design Value Award 2020 by Design Management Institute (DMI) in Boston, U.S.A.
The award recognizes Genesis’ constant efforts to establish a distinctive brand image through its design identity “Athletic Elegance” and two lines strategy.
This is the first time that Genesis has won the DMI’s Design Value Award, which identifies brands or teams who provide remarkable values through design or design management practices.
The Genesis design identity has established the brand's image by providing an exclusive design experience and by bringing special value to its customers.
Inspired by the Genesis wing logo, distinctive two lines of exterior signature and “beauty of white space” interior became the essential design DNA for Genesis. Also, such an innovative and progressive design brings authentic value that resonates with the contemporary luxury lifestyle of its customers.
“Genesis design identity shows how the unique orientation of the brand is a genuine luxury. Beyond a car, we are keen to design vehicles that can be an extension of our customers' lives as a luxury lifestyle mobility brand,” said SangYup Lee, Senior Vice President and Head of Global Genesis Design.