On January 18, local time, the Guangzhou City Promotion Conference & GAC MOTOR flagship MPV GN8’s Launch Event was held in Al Faisaliah Hotel, Riyadh, the capital of Saudi Arabia. The delegation from the Guangzhou Municipal Government introduced Guangzhou’s business environment, natural endowment, culture, and transportation. Zeng Qinghong, Chairman of GAC Group, addressed the event and announced the launch of GN8 in Saudi Arabia.
Over 300 people attended the event, including Yin Lijun, Deputy Chief of Mission & Minister Counselor of the Chinese Embassy in Saudi Arabia, Zhao Liuqing, Minister Counselor for Economic and Commercial Affairs of the Chinese Embassy in Saudi Arabia, the delegation from the Guangzhou Municipal Government, Zeng Qinghong, Chairman of GAC Group, representatives of outstanding enterprises from Guangzhou, 100 people from the media, and others from all walks of life.
Guangzhou: A Charming City, A Pearl in Lingnan
The City Promotion Conference under the theme of “The Charm of Lingnan” (the lands in the South of the Lingnan Mountains) consists of four topics, “A Taste of Lingnan Culture”, “A Tale of Guangzhou’s Evolution”, “A Glimpse into Guangzhou’s Technologies”, and “A Future Full of Promise”. The Guangzhou Municipal Government narrated Guangzhou’s evolution from an age-old business hub to an international metropolis teeming with modern vitality from the perspectives of culture, tradition, science, technologies, etc.
The bond between Guangzhou and Saudi Arabia, forged via the age-old Maritime Silk Road, dates back to ancient times. With the implementation of the Belt and Road Initiative, the two places enjoy closer economic cooperation, as can be seen from the development of the Jazan Economic City and a bilateral trade volume north of 1.45 billion USD.
In today’s event. Guangzhou was presented from the perspectives of innovation, manufacturing industry, and friendship. In terms of the manufacturing industry, Guangzhou Automobile Group Co., LTD (GAC Group), a leading manufacturer in the Greater Bay Area, brought GAC MOTOR GN8 to Saudi Arabia, showcasing the strengths of outstanding manufacturers from Guangzhou and driving China-Saudi Arabia economic cooperation onto fast track
Minister Counselor Yin Lijun extended Ambassador Chen Weiqing’s recognition and expectations for this event. He believed the event, as a showcase of Guangzhou’s advanced manufacturing technologies and latest achievement, enabled the two countries to integrate the Belt and Road Initiative and the Saudi 2030 Vision, bringing their economic cooperation even further.
GAC Group Embraces the World from the Greater Bay Area
Zeng Qinghong, Chairman of GAC Group, said, “Looking forward, GAC Group will continue to offer more quality products and premium services to our Saudi Arabian consumers. We will continue to bring the two places closer to each other. Meanwhile, GAC Group hopes to move part of its production to Saudi Arabia as soon as possible so as to contribute to local economic development.”
Guangzhou Automobile Group Co., LTD (GAC Group) has been listed in the Fortune Global 500 for seven consecutive years since 2013 and ranked 189thamong the Fortune Global 500 enterprises in 2019. As a leading manufacturer in the Greater Bay Area and a symbol of high-end manufacturing in China, GAC Group attributes its achievement to the top-notch business environment in Guangzhou. The automaker will plan ahead by leveraging the policies, environment, conditions, and well-established industries in the Greater Bay Area to be a part of its development and empower its innovation economy.
Spectacular Release of GN8 in Saudi Arabia
Under the illuminating spotlight and to the rhythmic music, GN8 was unveiled on the stage as everyone waited in keen anticipation.
Zeng Hebin, General Manager of GAC MOTOR International, introduced four highlights of the GN8 model. He said, “It took the R&D team years to create this flagship MPV model. With its elegant and luxurious design, spacious and comfortable interior, user-friendly driving experience, and high standards of intelligent security, GN8 meets the diverse needs of Saudi Arabian consumers for both business and family use.”
Ibrahim M. Al Jomaih, Vice Chairman and CEO of Al Jomaih Holding Company (AAC), GAC MOTOR’s distributor in Saudi Arabia, applauded China's strong manufacturing industry and the quality of GAC MOTOR's products. He also conveyed his optimism about the sales prospects of GN8 in Saudi Arabia and the Middle East at large.
The luxury multi-purpose vehicle (MPV) GN8 featuring a magnificent look and an extraordinary aura served high-end international conferences, such as the Davos Forum and the 2019 CNBC East Tech West Event, receiving rave reviews at home and abroad.
In November 2019, GN8 made its debut in the Middle East at the 2019 Dubai International Motor Show (the Motor Show) and instantly turned heads. Its premium quality and design won the praises of a royal delegation led by Sheikh Ahmed Bin Mohammed Bin Rashid Al Maktoum, the Crown Prince of Dubai, Li Xuhang, Consul General of the People's Republic of China in Dubai, and others. Prior to its appearance in Saudi Arabia, the model had been released and well-received in the UAE, Qatar, and the Philippines.
GAC Group Is Committed to Becoming International
Last year GAC Group reformed its organizational structure and set up the International Business Unit in charge of GAC MOTOR’s international business. The goal was to strengthen the management of its international business and explore the approach to internationalization. So far the automaker has established presence in 24 countries. In 2019 its overseas sales grew by 98%, which made it the sales champion among other Chinese brands in many overseas markets. Besides, it owns many award-winning brands and products.
GAC Group’s thriving international business would not have been possible without the strong support and local management of its distributors around the world. During its stay for the launch event, a delegation led by Zeng Qinghong, Chairman of GAC Group, and Yu Jun, Director of International Business Unit of GAC Group, visited the local distributor AAC to look into GAC MOTOR’s sales in Riyadh after its expansion and had in-depth conversations. In the future, GAC MOTOR will build a sales network covering the entire Saudi Arabia and introduce more popular models to this market to make its products and brand better known to local consumers.
GAC Group has always regarded the Middle East as one of its key strategic markets in the world. So far GAC MOTOR has set up 14 sales outlets in 9 countries, including the United Arab Emirates, Saudi Arabia, and Kuwait. In 2020 GAC Group plans to introduce more advanced models to this market, join hands with its strategic partners to adopt localized management, as well as improve sales and after-sales services. It also intends to launch its all-electric model GE3 in Israel in February 2020. Plus GAC Group is preparing to set up a local office in the Middle East to facilitate GAC MOTOR’s internationalization and localization management.