Beauty & Style | Sunday 22 April, 2018 1:51 pm |

Business France, the national agency supporting the international development of the French economy is building a large scale French Pavillion at BeautyWorld Middle East 2018, taking place from the 8thto the 10thof May at Dubai World Trade Centre. 

 

French companiesattending will display and demonstrate their latest product ranges, each of which addresses different consumer needs. The French Buzz zone in Hall 2 will be the showcase for quality and innovation with 5 French companies brought by Cosmed, the 1stnetwork representing SMEs in the French cosmetics industry, with nearly 800 members. The French fragrances zone will be located in Hall 4 and will host 13 companies including suppliers of essences and essential oils as well as private labels for fragrance compositions.

The French pavilion spanning 945 m2in Hall 2 will bring together the largest number of companies, to showcase Made In France products. 

 

French companies are key suppliers to the cosmetics industry and leading beauty brands across the world. The sophistication of their know-how, innovation and high-technology care products are ecological, organic and remarkable in their diversity.

 

The Made in Francelabel has won over the world, with the United Arab Emirates and Saudi Arabia in the lead. Exports to the Middle East have increased by 13.1% in 2017. While the industry continuously expands featuring major international names such as L’Oréal, LVMH and Chanel, 81% of its entities are VSEs (very small enterprises)  and SMEs. The potential for innovation has grown unstoppably over the past 15 years; employing more than 170,000 men and women with hiring at a high momentum. 

 

France has once again established itself as the international market leader with €25 billion in sales, positioning it as the country’s third-largest exporting sector. With a 25% share of the world-wide market and a commercial surplus of €7.6 billion, French cosmetics exports reached €13.6 billion in products in 2017, growing by 12% in comparison to 2016. 

 

This year, French gastronomy will also be celebrated at the French pavilion with a French Crepeevent throughout the show's three days. 

 

 The French Pavilion at Beauty World Middle East is supported by Air France and the regional partners such as Bretagne Commerce International, Cosmed, Cosmetic Valley and Dev’up.