Sports | Thursday 8 September, 2016 12:41 am |

NuYu, Saudi’s first chain of female fitness centres, launch a cutting edge fitness program for women – ‘Impact’. A bespoke program of global fitness phenomenon High intensity Interval training(HIIT) arrives to the Kingdom for women.

“It’s Barry’s Bootcamp meets Orange Theory and then put our very own unique NuYu/Saudi women’s stamp on it” describes Her Royal Highness Princess Sara Mohammed Bin Naif, NuYu’s Founder and Creative Director. 

Women in the Kingdom today are more attuned to the latest fitness programs worldwide. Social media platforms keeps them informed of the programs their favorite celebrities are partaking in to keep fit. With multiplying local demand, fitness clubs are now also expected to keep up and rapidly deliver on these fitness trends in market. 

Princess Sara is a fitness devotee herself and a firm believer that fitness delivers on wellbeing all round for any and all individuals, particularly when practiced consistently over enduring periods of time.  “We are passionate about inspiring women to get active and stay active. We hold ourselves responsible to curate stimulating fitness programs founded on our experience and the statistics we have gathered and nurture a fitness community (in the Kingdom) that is inclusive. Fitness like all other sectors is constantly evolving and our commitment to our members is to keep fitness fun, inspiring and progressive.” 

Impact is a highly sophisticated High Intensity Interval Training (HIIT) program. 30 minute workout sessions targeting and challenging different area’s of the body over the 6 days of the week.

“With  Impact, we are promoting a strong, feminine toned silhouette in an edgy, urban and motivating environment. The lights are dark and the music is intense! It is a demanding routine with no time to get bored. Every day is creatively very different, with each session burning up to 1000 calories. Think Mondays Abdominals and Arms and Tuesday Back and legs and continue your week in a targeted way. These types of workouts are short bursts, of high intense sessions, but have a worldwide die-hard following for the incredible results they deliver in a mere few weeks.” narrates Susan Turner, CEO of NuYu fitness centers. 

HIIT sessions around the world are typically fully booked and certainly no easy ride, subscribers to the program know they CAN get incredible results for their efforts. Susan adds “We bring global fitness trends, dissect them to truly understand them, before rebuilding them for the KSA market. We naturally factor in input from our members directly as well as through our fitness tracking tools for members.” 

The bespoke power bench (pictured) has been designed especially for NuYu. The bench contains all the tools participants need to get a good resistance work out in- medicine balls, dumbells and bands. 

The highly acclaimed TrueForm Runners feature a curved deck that is controlled 100% by the movements and force of the user. They are designed for explosive high speed and great to engage your legs and core. Most importantly, Trueform treadmills help runners maintain their form at all times. 

“With Impact, we deliver a new fitness experience to the Kingdom that excites women, keeps them pushing their boundaries and gets them results, whilst ensuring we continue to deliver on our promise of creativity and innovation.” 

Health and fitness is a pressing challenge in the Kingdom with diabetes and obesity in women reaching alarming levels. Medical professionals are actively advocating for shifts in lifestyle to effect a positive shift in medical findings. Fitness is one of the most significant changes that doctors are demanding to see in their patients. 

“Our aspiration is to inspire the nation of women to be healthier and happier through fitness.” Princess Sara concluded.