Cars & Autos | Saturday 16 July, 2016 3:19 pm |

Fast Auto Technic (FAST) in Saudi Arabia, announced the appointment of Mr. Fathi Alam as its new General Manager.  Mr. Alam bringing with him more than 25 years of experience in senior  positions with Samaco in Saudi Arabia, Kuwait  and U.A.E., including eight years as VW Group Regional Manager in the Middle East. By taking this new appointment, Alam would represent both Ferrari and Maserati brands in Saudi Arabia.

In recognition of the importance of Saudi Arabia and its strategic role in the region, Fast Auto Technic (FAST) took this strategic decision in view of his extensive experience in the automotive sector, as well as for the development of the company's both luxuries brands Ferrari and Maserati. In collaboration with the marketing team of the company, Alam will put together functional and marketing plans aiming at maintaining the importance of the brands, offering stunning products, and application of international standards for growth in sales and after sales services.

Commenting on his appointment, Alam said: "I am honored to have been chosen for this position. I would like to take this opportunity to thank the members of the Board of Directors for their confidence. We shall do our best to develop the company's activities and its luxury brands. In the new plan, we will focus on developing the after sales services based on applying of the best international standards.  Our clients are our success partners and they will invariably be at the heart of our services.  We shall spare no efforts to ensure that they get exceptional service".

He added: "I am really energized to be part of the company's team. Together with our partners Ferrari and Maserati, we will join our efforts to establish a distinct brand to become the preferred brand in the luxury car market. With safe and sustainable working environment at Fast Auto Technic (FAST), we will strengthen our commitment to the quality of our products and services.