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Eye of Riyadh
Technology & IT | Sunday 22 January, 2023 2:23 pm |

Ericsson to showcase 5G leadership at LEAP 2023 in Saudi Arabia

  • Ericsson will host live demos on 5G and connectivity, focusing on transforming enterprises, improving consumer experiences, promoting sustainability, and enabling limitless connectivity 
  • Ericsson will also have experts on-site fostering conversation around 5G and the realization of Vision 2030

Ericsson (NASDAQ: ERIC) has announced its participation at Saudi Arabia’s biggest tech exhibition, LEAP 2023, taking place at the Riyadh Front Expo Centre from 6 - 9 February 2023. Ericsson’s top executives, including Börje Ekholm, President and Chief Executive Officer of Ericsson, will be present at the event. Börje will discuss connectivity and the Kingdom’s digital transformation as a main stage speaker at LEAP 2023.


With the mobile industry shining a spotlight on Saudi Arabia as a leading market for digital transformation and 5G deployment, Ericsson will showcase its cutting-edge technology solutions and demonstrate 5G leadership in capturing new consumer and business opportunities. 


Running under the theme "Imagine Possible: Limitless connectivity enabling limitless possibilities," Ericsson will be highlighting the potential cellular technology holds in improving lives, redefining businesses, and pioneering a sustainable future. Throughout the event, Ericsson will focus on four main messaging pillars: transforming enterprises, reimagining consumer experiences, innovating for a sustainable future, and enabling limitless connectivity through technology. 


Ericsson will present live demonstrations of 5G and connectivity at the event, allowing attendees the opportunity to experience the capabilities held by advanced connectivity technologies firsthand. Ericsson will also have global and regional experts on-site discussing the company's efforts in supporting Saudi Arabia's Vision 2030 while also fostering conversation on how the Kingdom can reap the benefits promised by 5G. 


Håkan Cervell, Vice President and Head of Customer Unit stc, Saudi Arabia and Egypt at Ericsson Middle East and Africa, says: "As a leading player in the 5G space, LEAP presents us with a unique opportunity to highlight the capabilities of our solutions and seek out new opportunities for growth in the region. We are committed to driving digital transformation and enabling sustainable growth for our customers in the Kingdom and we look forward to leveraging LEAP to engage with our key stakeholders and explore how our technology can support the realization of Saudi Arabia's Vision 2030.” 


In line with Saudi Vision 2030, Ericsson and its partners drive digital innovation in the Kingdom. Ericsson has embarked on a joint research program to develop 5G and 6G technologies in Saudi Arabia and has provided opportunities to the youth to foster local talents through the graduate program and the Together Apart Hackathon.


Through its participation in LEAP 2023, Ericsson reaffirms its commitment to supporting the digital transformation and sustainable growth of Saudi Arabia. By strengthening market competitiveness and differentiation, Ericsson aspires to play a leading role in the Kingdom's journey towards limitless connectivity and endless possibilities. 


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