Business & Money | Friday 6 May, 2016 2:31 am |

Effie Worldwide released the global results for the 2016 Effie Effectiveness Index—the foremost ranking in the marketing and advertising industry — listing the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies around the world.  

 

The Effie Index recognizes the companies that create the most effective marketing communications ideas from around the world, determined by their success in more than forty national, regional and global Effie Award competitions.

 

The most significant movement was within the agency networks ranking, with Ogilvy & Mather moving from third to first place, reclaiming the top slot that it has held for three out of six years since the Effie Index was established.  The agency’s holding company, WPP, has held its lead as the top agency holding company for five consecutive years (Omnicom topped the inaugural Effie Index in 2011).  

 

In the Middle East & Africa the top marketers in 2016 are Coca-Cola Company (marketer), Emirates NBD (brand), Interpublic (agency holding group), McCann Worldgroup (agency network), and FP7/DXB - Dubai (agency).

 

“For nearly 50 years, the Effies have been the gold standard for effectiveness and the Effie Index, now in its sixth year, has emerged as the measure by which our industry defines success,” said Neal Davies, President & CEO of Effie Worldwide.  “The anticipation and jockeying for top rankings is built up throughout the year and it is always exciting to see which agencies in particular, come out on top."

 

The 2016 Effie Index global rankings are compiled from over 3,000 finalists and winning entries from worldwide Effie Awards competitions that announced finalists/winners between January 1, 2015 and December 31, 2015. To review all worldwide, regional and national rankings visit www.effieindex.com.