Sports | Wednesday 25 July, 2018 12:13 am |

Dubai is getting ready to welcome the biggest and strongest menin the world, this October. Under the auspices of the Dubai Sports Council, CORE Worldwide in collaboration with Envie Events brings you the very first edition of the World's Ultimate StrongmanTMat Beasts in the Middle Easton 26thOctober, 2018 at Dubai’s‘Bab Al Shams Arena’.

On this occasion, the ‘Bab Al Shams Arena’ adjacent to Bab Al Shams Desert Resort & Spa, will transform into a festival groundfor the day. There is something for all ages at this festival; from fun, games,activities, an obstacle course, a roller rink, strength tests and arts and crafts to sporting competitions. Along with the activities the festival has a variety of unlimited food and beverage buffets, a not to be missed food truck styled food court, live music and entertainment. This is set to be a day for the family to have fun, a day for the fit to challenge them and a day for friends to enjoy a show unlike any other. 

Besides enjoying the carnival games and family fun activities, the audience will be able to witness the International Strongman athletes withmind numbing strength perform feats of incredible power. The maiden International Strongman event will test the participating athletes across a number of disciplines; fromlifting logs over their head to pulling objects like trucks and carsthat a normal human cannot even imagine moving, competing to prove their global supremacy in strength, speed & conditioning. The event promises to have humanity's strongest gathering to compete for their chance at the glory, the richest prize purse in Strongman history and the coveted title of the World's Ultimate StrongmanTMfor one year. 

And flying in from China to perform a special show alongside the world's strongest men are some of the world's best martial artists, the Shaolin Monks.

The promoters are leaving no stones unturned to make this event a fun filled day extravaganza. Commenting on the event, Don Idrees and Mark Boyd, creators of World’s Ultimate StrongmanTMsaid, “Fusing a unique sport with entertainment and festivities in the wonderful city of Dubai with all its culture and panache, we are going to deliver a show like never before and an unforgettable visitor and spectator experience!”