Dubai Shopping Malls Group (DSMG) in collaboration with Dubai Festivals and Retail Establishment (DFRE) is back for the 22nd edition of the Dubai Summer Surprises (DSS) to surprise Dubai shoppers this summer season. During the 44 days of the “Shop, Win & Drive” Campaign, beginning 21 June, 10 malls will give shoppers the opportunity to win a luxurious INFINITI Q30 every Saturday from June 29 until August 3.
Starting June 21, shoppers can participate in the mega summer campaign, DSS 2019 with a minimum purchase of AED 200 at any of the participating malls. Upon the purchase, every shopper can enter the raffle draw which will take place weekly during the 6-week long campaign.
Majid Al Ghurair – Chairman, Dubai Shopping Malls Group, said: “Over the years, Dubai has established itself as one of the most preferred shopping destination across the globe and along with other retail festivals, Dubai Summer Surprises has proven to be an important catalyst for stimulating Dubai's economy during the summer months. Keeping this shopping enthusiasm during DSS, every year DSMG works on ideas to create an environment for shoppers and retailers to earn maximum benefits of the campaigns. Supporting the retail sector and enhancing the shopping experience is always our priority and with this initiative we are also able to thank our loyal customers by rewarding them with exciting gifts and promotions.
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “There is always a renewed sense of anticipation and excitement among Dubai’s residents and tourists during the summer period for Dubai Summer Surprises. We encourage everyone from the Middle East region and beyond, including visitors from countries across Asia, Africa and Europe, to experience summer in Dubai and enjoy the attractive promotions, offerings and exciting activities in the city.”
The malls participating malls in the DSMG promotion this year include Al Bustan Centre, Al Barsha Mall, Burjuman Centre, Century Mall, City Centre Meaisem, Dubai Outlet Mall, Etihad Mall, Oasis Mall, Reef Mall, Times Square Centre.