DMS, which serves as the official digital arm of Choueiri Group, recently announced its partnership with the newly relaunched Eurosport Arabia website (arabia.eurosport.com) - the premier leading international sports resource, focused on infusing global sport credibility with local sports expertise.
DMS has been appointed as the Exclusive Advertising Sales Representative for the portal, with the engagement being effective as of July, 2015. The partnership is aimed at enhancing the value and effectiveness of the monetization solutions which DMS delivers to brands.
The website now benefits from an all-new and larger editorial team, which brings with it international know-how and expertise in delivering even greater sports expertise enriched with local knowledge and perspectives. The team is setting new plans in place to oversee the soon to be revamped site, the portal is envisioned to feature a comprehensive site redesign with a strengthened focus on advancing its mobile investments. The highly responsive state-of-the-art website promises to deliver video content to raise engagement levels with audiences.
DMS’ role spans across effective media monetization, precision targeting through data, native advertising solutions in addition to leveraging technology to deliver engaging multi-channel brand experiences.
Speaking about the partnership with DMS, the Director of Eurosport Arabia, Edouard Griveaud said “We are excited about the re-launch of what has swiftly become one of the region’s most preferred sports platforms on the back of its global credibility and unique ability to deliver original local sports journalism. We are very much looking forward to working with DMS on building this platform to its fullest potential. DMS brings great experience and expertise that will help us grow our business.
Elaborating further, was DMS’ COO, Michel Malkoun, who stated “We are delighted to be working with Eurosport Arabia, and including the website as a strategic asset. We are confident that Eurosport Arabia has what it takes to deliver a unique sports proposition to the MENA market. Our role is to ensure its successful re-entry to the market and to arm the Eurosport Arabia platform with the required state-of-the-art advertising technology stack”.