18 Rabi' I 1445 - 3 October 2023
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Eye of Riyadh
Tourism & Hospitality | Thursday 29 December, 2022 3:29 pm |

Deira Enrichment Project Unveils Exciting Dubai Shopping Festival Line Up, Brings ‘Shop & Win’ Raffle Promotion

  • Prizes worth AED 250,000 to be won in the form of cars, and jewellery vouchers 
  • Shoppers can indulge at hundreds of retail outlets including jewellery stores, perfumeries, F&B outlets, clothing retailers and pharmacies 

Deira Enrichment Project (DEP), the modern vibrant mixed-use community developed for Dubai’s residents and tourists to live, work and play, and home to the Dubai Gold Souk Extension (DGSE) raises the 2022 Dubai Shopping Festival (DSF) momentum with its amazing all-new ‘Shop & Win’ raffle promotion.

 Kicking off along with DSF all the way until 29 January 2023, residents and visitors to Dubai can look forward to exciting and unique offerings from hundreds of retail outlets including jewellery stores, perfumeries, clothing and footwear retailers, and pharmacies, as well as numerous restaurants and cafes located throughout the 1,181,025 square foot development. 


 Lachlan Gyde, Executive Director, Asset Management of Ithra Dubai


To spread the cheer, DEP is offering up to AED 250,000 in giveaways to shoppers who make a purchase between AED 50 - AED 1000 during the DSF season. Shoppers spending AED 50or more at participating stores and cafes have a chance to win travel and dining vouchers worth up to AED 50,000 in the Fun Win category, whereas all those spending AED 1000 or more at jewellery, electronics or perfume outlets will have the opportunity to walk away with two Nissan Kicks as well as jewellery vouchers worth AED 50,000 as part of the Big Wins category.

Speaking enthusiastically of the offers, Lachlan Gyde, Executive Director, Asset Management of Ithra Dubai said: “Deira has always been the destination for shopping where bargains await the intrepid shopper and these retail businesses have always been recognised as an integral part of the vibrant and ever-changing Dubai scene. Through our ongoing contribution and commitment to Deira we are building a community around the innovative, engaging, and diverse offerings we have introduced into DEP that will create unforgettable and distinct experiences that leave customers coming back for more.”

He added: “With this raffle, we look forward to encouraging Dubai’s residents and visitors to explore and discover the large variety of businesses that Deira Enrichment Project houses.”

The Deira Retail District notably comprises the Dubai Gold Souk Extension, Sherina Plaza, Osha Plaza, One Deira, Shamma Plaza and Moza Plaza, among others. For the convenience of shoppers, ample parking spaces have been allotted through multi-storey car parks as well as other parking facilities throughout the project. DEP is connected to two metro stations and an integrated Transport Hub, giving visitors a wide variety of transportation options to choose from. 

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