Business & Money | Sunday 16 June, 2019 11:09 am |

Upholding the spirit of giving and compassion, DAC has launched its campaign in association with Ensan Charity. The campaign, which is well underway in the Kingdom of Saudi Arabia, is aimed to support the orphan children across the country. 

DAC, a leading global brand in household cleaning products manufactured by Henkel, intends to impact the lives of thousands of orphans under Ensan Charity. As a brand that is always at the forefront of supporting the underprivileged across the globe, DAC's campaign is braced for making a substantial contribution to society and thus empowering a generation to come.

“At DAC, we’re well aware of our corporate social responsibility, and this initiative is reflective of DAC’s vision to build a better community and generation.

 

”Ahmed Nasser, Corporate Vice President, Middle East & Turkey and Regional Head of Sales MEA said, “ This campaign’s objective is to uphold those timeless values. By supporting Ensan Charity, we’re helping a multitude of orphan children to build their dreams, ensuring them a bright future and decent life.“

A Riyadh-based Charitable Association for Orphan Care, Ensan was founded in 2000. His Royal Majesty, Prince Sattam Bin Abdul-Aziz, the representative of Riyadh province prince, is the Vice Chairman of the Board. The Association currently takes care of more than 24,700 orphans, providing them with numerous forms of care while they live with their families.

“Our objectives are to provide various forms of moral and material support for the orphans in the different stage of their life according to the principles of Islam,“ Mr. Saleh Yousuf, ENSAN Organization , said. "We’re grateful to DAC for supporting Ensan with their campaign, which is an imitable and highly virtuous endeavour by a brand which is committed society and the uplifting of those who suffer.”