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Eye of Riyadh
Eye of Riyadh
Cars & Autos | Saturday 17 October, 2020 12:25 am |

Commitment To Providing High Quality Genuine Spare Parts And Excellence In After-sales Services Form An Integral Part Of The Samaco Audi Strategy

SAMACO Automotive Company, the Exclusive Dealer of Audi in Saudi Arabia, confirms that excellence in after-sales services represents an urgent priority and an integral part of the strategy in its representation of Audi vehicles in Saudi Arabia. SAMACO Automotive adds that its role does not end when the car is sold and delivered to the customer - it goes beyond that to other services; the most important is periodic maintenance and technical expertise. Accompanying these services, the availability of Genuine Audi spare-parts is crucial. 

All the efforts exerted by SAMACO Automotive aim to that end, as it is keen to be proactive in its services, and sees this as a supportive element that enhances its share of sales in the market.

It is noteworthy that the after-sales services activities of SAMACO Automotive have witnessed a significant expansion, and the volume of its investments has increased significantly in recent times. An example of this is the recent launch of Audi 4Plus which provides value for money servicing costs for cars over 4 years old. SAMACO Automotive are extremely optimistic in what the future holds for the Audi brand, and making the necessary investments in order to support this. 

The Company's dedication to provide Genuine Audi spare parts stems from its belief that the use of genuine parts is synonymous to creating customer peace of mind. Using only original parts ensures that the car operates efficiently, saving more money and time in the long run. In addition, Audi Genuine spare parts fitted by an Audi Centre all come with a two-year warranty.


There have been recent reports about the proliferation of non-genuine and counterfeit parts in the market. Whilst these parts can be cheaper, ultimately, they are not made by the original manufacturer and can create dangerous driving scenarios.

From his part, Mr. Mohammed Raffa, CEO of SAMACO Automotive, who personally follows the development of after-sales services and attends to the availability of genuine spare-parts, stressed the importance of the existence of such a strategy through which the company seeks to change the concept of after-sales services, adding that: "The issue here is not related to the maintenance of a car or to provide genuine spare-parts, but rather to establish the concept that after-sales services have become a fundamental factor in the development of sales, and a close bond that governs the relationship between the customer and the dealer. The more the dealer improves the levels of service excellence, the more its customer will trust them. SAMACO Automotive is moving forward in implementing this strategy and changing its concept by improving the service provided to its customers”.

SAMACO Automotive is truly committed to the quality and distinction of its services and to providing unique solutions, under the umbrella of after-sales services. As part of its keenness to excel in after sales services, SAMACO Automotive is keen to provide genuine spare-parts which are QC tested and approved by Audi, for the safe performance of its customers' vehciles, and for the reassurance of their high quality and durability in all functioning and driving conditions. Spare-parts come with a warranty and are designed to the highest standards to ensure quality and safety performance. SAMACO Automotive includes a team of highly trained technicians who pay special attention to safety and environmental standards. SAMACO Automotive is keen to provide service at reasonable costs, in addition to preparing detailed reports on the works completed by its team of technicians.


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