Business & Money | Tuesday 30 June, 2015 1:50 am |

the capital of Bahrain has embraced “The Beat 7” music festival organized by the Japanese CASIO COMPUTER CO., LTD represented by G-SHOCK watches in collaboration with Mahmood Saleh Abbar Co.  the authorized agent for Casio in Saudi Arabia in the presence and participation of an elite of the Gulf’s young distinguished talents in the world of youth music who belong to Saudi Arabia, Bahrain, Kuwait and United Arab Emirates. In the festive atmosphere of the event, the Gulf talents were seen wearing the latest G-SHOCK 2015 brand watches which were designed by the Japanese inventor of G-SHOCK watches.  

"The Beat” music festival which launched a series of events in 2014 is organized by Hassan Dannawi for supporting G-SHOCK watches targets the local talents in the world, highlighting all types of music and sponsoring the talents in the field. A hashtag #GSHOCK x The Beat was launched in the event.  

The festival has also witnessed the limited edition of G-SHOCK watches which was created by Qusai Kheder the Saudi artist. The edition will be offered in a limited quantity in G-Factory showrooms and Version Megastores in Saudi Arabia. The festival which was presented by the broadcasting star Hassan Dannawi known as (Big Hass), witnessed a beautiful show conducted by the participating talents’ teams.

Mrs. Alaa Rida Abbar, the director of business development in Mahmood Saleh Abbar Co.  the authorized agent for Casio in Saudi Arabia has said that their company has been assiduous in the framework of supporting young talents to participate in a series of sports, social and artistic activities and programs and fashion designs in order to support and encourage the local young  talents in the various areas of artistic creativity. 

On his part, Mr. Masaki Obu, director of watches for Casio Middle East has said that organizing the” Beat 7 – 2015” festival in Al Manama with the participation of our approved agent in the Kingdom, Mahmood Saleh Abbar Co., comes in the frame work of CASIO COMPUTER Company’s keenness to support the Gulf’s young talents in various fields of art and It also stresses the importance of the Gulf market for the company.

On the occasion, Mr. Ayman Tawfiq, Assistant Director-General for Casio Affairs in Mahmood Saleh Abbar Co. supervisor of the festival organizing has said:” Since the first moments of preparation for this distinguished event were keen to select the outstanding young musical talent from all GCC countries, where such an artistic event represents the "Rhythm" that Casio company has launched in 2013, represented by the G-shock watches, which made an important turning point in supporting  the artistic talents in the Arab Gulf States.