The Jordan Breast Cancer Program (JAMP) is holding the first of its kind training for health educators on breast cancer in the Arab world.
The Arab training for female health educators comes about breast cancer and building community behavior towards early detection of cancer. As part of the activities of the 4th Arab Campaign for 2019, it is the first training of its kind that aims to unify the Arab efforts through the unification of educational messages on breast cancer in the Arab region and ways to communicate effectively to change the behavior of individuals and groups towards adopting the behavior of early detection of cancer as a lifestyle. The training workshop also aims at introducing health educators to the principle of social marketing. Accordingly, a joint Arab access plan with appropriate evaluation and monitoring tools was developed to measure the success of educational activities and awareness activities.
The training targeted health educators from institutions and associations concerned with breast cancer awareness and methods of early detection, as well as liaison officers from participating countries involved in the planning and implementation of community outreach activities. The training also covered various topics related to early detection of breast cancer, communication skills for behavior modification, The principle of social marketing and community access plan, evaluation and measurement of the community access plan in addition to practical applications. At the end of the training is expected to spread a culture of early detection of breast cancer, a healthy lifestyle of cancer prevention in the community using the principle of social marketing, and the ability to measure the effectiveness of activities using appropriate measurement and follow-up tools.
For her part, the director of the Jordan Reem Ajlouni Breast Cancer Program concluded the workshop and distributed certificates of appreciation to the participants in the workshop. It is worth mentioning that the Jordan Breast Cancer Program is a national program that works under the leadership and support of the King Hussein Cancer Foundation and is concerned with improving the service provided to women and how to detect early breast cancer.