Healthcare | Wednesday 10 August, 2016 7:39 am |

Did you know that brushing alone only cleans 25% of your mouth, leaving behind millions of germs in the mouth1? Left behind, these germs quickly re-colonize on the teeth, leading to bad breath, plaque build-up and gum disease. LISTERINE® Total Care Zero is clinically proven to give users a deep rinse, cleaning 100% of the mouth, leading to a healthier mouth in just 2 weeks. It also helps reduce plaque, to help prevent gingivitis and to remove germs missed by brushing, leading to a healthier mouth and a better smile.

 

As experts in oral care, with over 100 years’ experience worldwide, LISTERINE® is one of the most recommended daily mouthwashes by dentists. Globally, the LISTERINE® Brand has earned seals of acceptance from professional dental organizations around the world and in the Middle East, it is the only mouthwash brand endorsed by Saudi Dental Society.

 

LISTERINE® Total Care Zero is not only a germ fighter but a people pleaser. Just 30 seconds of rising twice a day is all it takes to keep germs at bay for 24 hours and maintain healthy teeth and gums.

 

With a unique formula containing four essential oils, Eucalyptol, Menthol, Thymol and Methyl Salicylate, that penetrate deep into the plaque biofilm and break down its structure, loosening and dissolving it in places that are more difficult for a toothbrush and dental floss to access. It is also the first mouthwash with six benefits in one bottle, which include:

 

1.  Removes bacteria, fighting up to 97% of germs left behind after brushing.

2.  Prevents gingivitis, combating germs above and below the gum line to keep gums healthy.

3.  Protects against cavities, strengthening tooth enamel to protect against decay that

causes cavities.

4.  Reduces plaque, up to 56% more than brushing alone.

5.  Keeps teeth white, helping prevent tartar build up, keeping teeth naturally white.

6.  Freshens breath, providing up to 24 hours of protection if used twice daily.

 

 Total Care Zero is the leading product in LISTERINE®’s new BRING OUT THE BOLD™ campaign, that showcases LISTERINE® users in the Middle East as being as likely to be bold and be the first to try something new, as they are to have a healthy mouth.