Saudi Arabian Marketing & Agency Company Limited (SAMACO), the exclusive dealer of Audi in the Kingdom, has announced a 37% increase in sales during the first half of 2021, compared to the same period last year. The dynamic family SUV, Audi Q3 was the top seller, with the model claiming a fifth (21%) of the total sales year-to-date (YTD).
The Q3 combines an intelligent driving management system with innovative design and everyday usability. It has proven to be a popular model among female customers, with the dealer witnessing an overall increase of female customers by 59% YTD.
“This year, we have welcomed several new models to our product line-up which contributed towards a strong first half of the year. We have also continued to provide our clients with innovative, safe solutions to ensure the continuity of the premium services expected from the Audi brand in the Kingdom amidst the ongoing pandemic,” commented Neil Lines, General Manager of Audi Saudi Arabia.
Earlier this year, SAMACO launched the ‘Audi at Your Door’ service, which provides vehicle pick-up and drop-off for general service and repairs, trade-in appraisal or diagnosis sessions by an Audi engineer virtually or in-person and the delivery of a new or used car to a customer’s doorstep.
“With our exquisite range of models and ongoing commitment to providing exemplary aftersales care and services to our existing and new customers, we are confident that the success of H1 2021 will continue throughout the remainder of the year,” Neil concluded.