20 Muharram 1444 - 17 August 2022
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Eye of Riyadh
Business & Money | Thursday 28 October, 2021 4:49 pm |

Aswaaq via their trading arm, Tamraat LLC, picks Scienovations to supply fresh, taste-oriented fruits and vegetables


Aswaaq via their trading arm, Tamraat LLC, picks Scienovations to supply fresh, taste-oriented fruits and vegetables to their stores and beyond in a Memorandum of Understanding


Scienovations France and Tamraat have signed a Memorandum of Understanding for a multi-year supply for taste-oriented fruits and vegetables to be grown in a next generation controlled environment complex. Scienovations is an AgTech start-up, with more than 30 years of research and development for the production of tasty, crunchy fruits and vegetables that aid the well-being of customers. Scienovations’ premium grade fruits and vegetables will be distributed by Tamraat in aswaaq group’s stores and beyond.


This Memorandum of Understanding lays the foundation of the future relationship between the two brands, one hosting a large distribution network across the UAE, and the newest member of the global AgTech industry. Scienovations has unlocked the potential of AgTech technologies allowing the production of non-GMO, taste-oriented fruits and vegetables with the lowest environmental impact. 


This MoU builds upon a multi-year collaboration between Tamraat and Scienovations to supply affordable and premium fresh produce and reduce the dependency on importation as defined in the National Food Security Strategy 2051.


Scienovations will supply over 500 tons of leafy greens per year with the highest nutrient content using water and energy saving technology. For the last 20 years, the French founders have worked as a non-profit organization in collaboration with farmers worldwide on the research and development of processes to grow fruits and vegetables in all conditions while reducing environmental impact. Scienovations' founders aim to deliver sustainable fruits and vegetables for communities for a better and healthier world.


"Our Memorandum of Understanding is an important step to accelerate the answer to food security goals without altering the quality, or the taste of vegetables,” said Jean Pierre Goertz, Member of the Board of Scienovations France, responsible for Group Research and Development. "As a young and dynamic company, Scienovations stands for visionary agriculture and a pioneering spirit. With Tamraat, we see our strengths coming together, making us stronger for the future. This marks another important milestone in Scienovations’s strategy for sustainable agriculture.” Mark Wolmarans, CEO – Tamraat General Trading L.L.C. said, “Tamraat is a local distribution company and a core part of our business philosophy is to support local initiatives, this initiative allows us to consistently provide quality products to our customers, and their consumers at fair prices, while giving back to the community”



"Scienovations has set the benchmark for technology excellence and fresh produces quality for more than two decades. It is an honor and a powerful endorsement of our technology that Tamraat would choose to partner with Scienovations," said Jean Pierre Goertz Group CEO and Product Architect.


This long-term partnership with Tamraat compliments Scienovation’s multi-faceted strategy to advance the production of fresh produce in the U.A.E.  Scienovation plans to build and operate multi-complexes in the G.C.C and has chosen the U.A.E. as their landmark in the region. Franck Rouquet, CEO - aswaaq Retail L.L.C. spoke on the occasion saying, “This partnership is a strong opportunity for aswaaq to propose to our customers the best quality of Fruits and vegetables produce locally at affordable prices. Our target, at aswaaq, is to reduce the environmental footprint and promote the Zero miles. With this partnership we are on track to respect our commitment.”


About Tamraat 

Tamraat General Trading LLC is an international business platform created after more than three decades of research and gaining diverse business expertise across the complete spectrum of B2B, B2G and B2C business management.

With a distinctive goal of providing value to all its stakeholders and enhancing business experience through commitment, quality, reliability and timeliness in every transaction, Tamraat offers a robust platform to trade goods and services, business and technological innovations to boost cost effectiveness, operational efficiency and enhancement of customer experience. The organization is managed by professionals with relevant local and international industry experience, committed to developing a trustworthy and socially responsible business community. It adheres to the highest quality standards and is backed by state of the art technology, SMART supply chain management and innovative customer touch points.


 A dedicated business development team is adding quality products and innovative services from across the region to build the integrated business platform for the distribution of high-quality products and cost effective services. The network development division focuses on transforming research into reality and enabling new businesses to launch international operations with minimal financial risk.

Headquartered in Dubai, UAE, Tamraat operates in the Middle East, Africa, Europe and Asia with a stated aim of being a trusted integrated business platform. Brand owners and producers of innovative, quality products and services are invited to be part of this international distribution platform.


About Scienovations France

Incorporated by French inventors, Scienovations has unlocked the capacities in the next frontier of Agriculture with exceptional taste, health benefits, quality and water, energy efficiency, while conforming to all food safety, environmental and durability standards. With more than 1,700 varieties already produced across 5 continents, the technology has the opportunity to answer the climate change and food security challenges by using saline water yet is more energy efficient than vertical farming. Scienovations expects to begin producing leafy greens in the U.A.E. in mid-2022. Scienovations aims to grow the best crops in a sustainable ecosystem for all communities.



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