Tourism & Hospitality | Tuesday 25 June, 2019 12:46 pm |

On the heels of its redesigned summer season strategy, Anantara Eastern Mangroves announced its continued brand evolution through collaborations with the Department of Culture and Tourism Abu Dhabi (DCT) and the Experience Hub, reinforcing the brand's promise of delivering the unexpected. To celebrate the summer season, Anantara Eastern Mangroves will help guests uncover the soul of the emirate with exclusive experiences that merge traditions, both old and new with the rich heritage of the region. 

“We have been on a mission to evolve what Anantara Eastern Mangroves offers today and this year’s summer campaign marks a new era for the hotel,” commented the General Manager of Anantara Eastern Mangroves, Mr. Khaled Sharabassy. “Today’s traveler wants to feel like they’ve experienced the DNA of the destination they are visiting and make the most of their trip. With the help from our local partners, we are committed to giving travelers something a little bit unexpected every step along their journey”.

Anantara Eastern Mangroves will collaborate with a diverse group of local partners that include DCT and the Experience Hub - the one stop destination partner and promotional arm of one of the world’s fastest growing leisure and entertainment destinations; Yas Island. Through these partnerships, guests of the hotel can enjoy access to its three world-class theme parks including Warner Bros. World Abu Dhabi, the award-winning Ferrari World Abu Dhabi and Yas Waterworld, in addition to Yas Marina Circuit, Yas Marina, Yas Links golf course, Abu Dhabi’s largest mall, and more than 160 dining experiences. 

For patrons harboring an adventurous bone, indulge in wondrous kayaking sessions through the mangroves, and embark on a series of thrilling water activities at Yas Beach. Summer with Anantara Eastern Mangroves also entails visits to world famous landmarks such as Louvre Abu Dhabi, Sheikh Zayed Grand Mosque, Saadiyat Island, Reem Island and other local star attractions. 

Mr. Sharabassy added, “Our summer package was inspired by the idea that every trip can be a tale. Our approach is based on consumer insight and invites global and local guests to make the most out of every stay. Through our various partnerships, travelers enjoy a glimpse into Abu Dhabi’s storied neighborhoods, highlighting the style, eats and beats of the capital”. 

To punctuate the summer campaign, Anantara Eastern Mangroves has employed multiple channels for marketing and promotions. Starting with an aggressive presence across regional and international roadshows to discovering social buying, social media platforms, online travel agencies, and net banks, the hotel leaves no parameter unturned. “We are working closely with the DCT and the top names in tourism to pierce key markets such as Germany, France, Italy, UK, China, the GCC region, Scandinavia and the CIS countries,” revealed Mr. Sharabassy.

He said, “Etihad Airways’ renewed efforts to add new destinations to its portfolio and increase the number of flights is also working to our benefit, giving us access to more markets and potential guests. Hotels, Airlines and the tourism board are part of a triangle that works towards the same objective- putting Abu Dhabi on the international map.”

Commenting on what sets Anantara Eastern Mangroves apart from its competitors, Mr. Sharabassy explained, “Like all Anantara Hotels, Resorts & Spas, Anantara Eastern Mangroves’ raison d’être is to not just anticipate requests, but to exceed your expectations. We pride on our signature, personalized human touch that is consistently seen right from the the bell boy who welcomes guests at the entrance, to check out. Ultimately you experience a home away from home journey at Anantara Eastern Mangroves that is not just different- it is distinctive”.