In appreciation of the Kingdom’s efforts for combatting COVID-19, AMC Cinema has launched “Thank You” initiative, in recognition of the frontline healthcare workers and their endeavors with “Take The Step” the national campaign to combat coronavirus, which was launched by the Ministry of Health (MOH) and Saudi authorities across the country, in response to the outbreak of the pandemic.
The initiative reflects AMC Cinemas’ commitment to its social responsibility at this critical time and demonstrates its support for the dedication of health sector staff as they work tirelessly to protect the citizens and residents of Saudi Arabia. AMC Cinemas worked closely with MOH to design the initiative, which jointly seeks to raise awareness of the vital role of frontline healthcare workers and remind people of the importance of their individual and collective cooperation in the fight against Covid-19.
Since Cinemas and entertainment sector are both notably contributing to the kingdom’s development, AMC Cinemas seek to use their locations and channels to take a pro-active role in providing support for public health awareness campaigns.
The “Thank You” initiative follows a previous initiative “#Your_Health_Matters” which was introduced by AMC Cinemas to highlight the importance of adopting healthy habits, and was well received, gaining traction across all social media channels.