Technology & IT | Tuesday 27 October, 2015 2:05 pm |

Kingdom of Saudi Arabia, 25 October 2015 – ALCATEL ONETOUCH, one of the world’s fastest-growing smartphone brands, introduced the new line-up of products in the presence of the General Manager Middle East & Africa ALCATEL ONETOUCH Mr. Ahmed Khalil and the Country Manager KSA ALCATEL ONETOUCH Mr. Hafez El Sergany in a prestigious event that took place in Laylaty Ballroom – King’s Road. ALCATEL ONETOUCH announced the launch of IDOL 3 in KSA in a joint campaign with Qusai as well as the new exciting range of products coming up.

“We are thrilled to announce the launch of our award-winning fun filled IDOL 3 in Saudi Arabia in a perfect match collaboration with Qusai. As an internationally acclaimed Hip-Hop artist from the Saudi Arabia he is the best bespoken opinion leader for Saudi youth” said Ahmed Khalil, General Manager Middle East & Africa, ALCATEL ONETOUCH. “This tie up is based on the fresh approach of ALCATEL ONETOUCH in the Saudi market. IDOL 3 stands out as the best in its category, especially if you look at all the great innovations that are in it and provides a unique fun experience that enables multimedia creativity and limitless options, which is what our young audience wants. Qusai’s art and music are an expression of this spirit”.

QUSAI has attended the event as the brand ambassador of IDOL 3 in KSA and performed the song that he wrote for the launch. The video showcasing this song has achieved viral success earning over 2 million views over a period of only 10 days across different social media platforms. Qusai spoke about his collaboration with ALCATEL ONETOUCH:

“I am so glad to tie up with ALCATEL ONETOUCH, the pioneer in telecom devices in KSA that is back today with an amazing product range that brings freshness into smartphones and a unique Alcatel touch that always differentiated them”. 

IDOL 3 is the first 100% reversible smartphone that combines the best of high-end design and features. The sound power of 2 speakers, a 13-Mpxl-rear camera and 8-Mpxl-front camera for the best selfie, DJ and Technicolor, as well as sleek design and color options appeal to active youthful lifestyle. The fully reversible user interface makes the screen adaptive to be right side up, even if the phone itself is upside down. 

“People, places, sounds…everything could be an inspiration for the next song or possibly next big idea, IDOL 3 is my best companion to capture these moments in Images, videos or sounds and creatively mix and play with them even “upside down”. IDOL 3 takes the sound, image and video performance to a whole new level, it is a fun experience that I keep discovering every day,” added the singer.

Mr. Ahmed Khalil has expressed the aspiration of ALCATEL ONETOUCH for growth in KSA for 2016 through 2019 based on such solid product and creative communication platform.Mr. Hafez El Sergany, Country Manager KSA ALCATEL ONETOUCH, spoke about the strategic partnership with Al-Haddad Telecom that has been leveraged by Alcatel:“I am proud of the new line-up introduction in KSA being conducted in such a magnificent event that gathers all retail partners and Qusai. I would like to especially highlight the expansion of the strategic partnership with Al-Haddad Telecom, in which will reflect significantly on the best distribution and retail experience and more importantly on the best quality of after-sale services. Al-Haddad runs more than 50 service centers across the kingdom.” 

 

The outstanding event, that matches the product’s youthful image, was held by Sultan Hamdi, the host of MBC channel’s show ‘Driven’. The event was conducted in a lively and enthusiastic manner thus reflecting the spirit and the active values of ALCATEL ONETOUCH and IDOL 3. 

Pump Up the Volume

An impromptu beach party. Hanging in the park with friends. A sparsely furnished loft. Somebody needs to make some noise! IDOL 3’s tailor-made, award-winning JBL audio with Hi-Fi technology gives users the power of professional audio components in the palm of their hands, to play their own music or stream tracks over the airwaves.

The two (yes, two) front speakers provide a 3D, surround-sound experience. With the Onetouch Mix music application, audiophiles can mix the tracks themselves or let the app do it, using either downloaded or online tunes. IDOL 3 is primed to party. Anytime. Anywhere.

Hit Me With Your Best Shot

Hitting downtown. A street scene at night. An indoor gathering with friends. IDOL 3 has got the shot. A high-resolution, 13-Mpxl rear camera with a large aperture for low light. A front camera with a wide (84°) viewing angle for selfies that include the whole gang. Fast Face Focus software detects faces in 0.26 seconds. Sharp HDR real-time video at 30 frames per second. Auto Scene Detection automatically adjusts contrast, exposure and colors to provide the best shots every time, under every circumstance. 

I Can See Clearly Now

Check the score. Read that text message. No squinting necessary, even in bright sunlight. Technicolor Color Enhance technology offers superb color rendering. The high-definition screen gives users perfect visibility from all angles and its increased luminosity furnishes crystal-clear outdoor readability, even under bright sunlight. That’s what you might call a win-win situation.

Power Never Felt So Good

The powerful 64-bit, 8-core Qualcomm SnapDragon processor is designed to deliver an exceptional mix of great experiences and strong, energy-efficient performance in every feature. Incredible 4G LTE connectivity, fluid graphics performance and long battery life mean you're ready to face the world all day, every day. 

Rock Your World

And by the way, IDOL 3 rocks even upside-down. The interface that always rights itself. Even while executing a kick flip on the goofy foot. Or rummaging in a purse filled with makeup and files from work. 

Pick up the phone any which way. That’s right: it’s 100% reversible. Answer a call, surf the Web, take a photo and mix tunes right-side up or upside down. No matter which direction users are heading, their display will always be looking right at them.