Business & Money | Tuesday 22 October, 2019 1:50 am |

Al-Talayi Co. Ltd., the sole distributor of Bridgestone tires in the Kingdom of Saudi Arabia, commemorated its 70th Anniversary with Bridgestone in memorable style, by holding a lavish gala dinner in Jeddah - Laylati Hall on 21 October. In attendance were His Excellency Sheikh Khalid Bugshan, Chairman of Saudi Bugshan Company, His Excellency Mr. Akihiro Eto, President & COO and Representative of Executive Officer of Bridgestone Corporation, in addition to respectable members of Bugshan family, hundreds of customers, suppliers and employees. During the event, Al-Talayi awarded its clients for their loyalty and honored its senior employees for their achievements and years of service. 
In that occasion, Mr. Alper Yuksel, CEO of Al-Talayi Co. Ltd., said, “We take pride in this longstanding partnership with Bridgestone. It is one of the longest international partnerships in the Kingdom of Saudi Arabia. This is 70 years of excellence and exceptional effort in the Saudi Tire Market. We are the leaders of tire market delivering the highest quality products and services. The secret behind our achievements is our strong relationship based on a firm foundation established by the founders of the two companies. All has started 70 years ago by the great vision of His Excellency Sheikh Ali Bugshan and the founder of Bridgestone, Mr. Ishibashi.” 

Mr. Akihiro Eto, President & COO and Representative of Executive Officer of Bridgestone Corporation said, “Thanks to Al-Talayi that we became one of the first international tire brands to tap into the Saudi market. And I’m pleased to say that 70 years later, our brand and our partnership is stronger than ever.” Mr. Eto pointed out to Bridgestone success in the Kingdom of Saudi Arabia: “As a result of this cooperation, Bridgestone and Al-Talayi have succeeded in building an unrivaled reputation, as well as a successful business that continues to grow in a sustainable manner. Al-Talayi’s professionalism and understanding of the requirements of the local market coupled with our high quality and innovative products were the key to our success.”
During the event Mr. Mete Ekin: Vice President, Bridgestone Emerging Markets highlighted Bridgestone’s market leadership. “Bridgestone continues to be the premium market leader in the Kingdom in 2019. Today we can proudly tell that 1 of every 2 premium brand tires sold in the Kingdom is a Bridgestone tire.” 
A milestone of such magnitude is also a timely opportunity to renew Al-Talayi and Bridgestone’s commitment to the Saudi market for the years ahead, by continuously adapting to evolving market conditions and customers’ needs. Al-Talayi is transforming its business by developing its marketing, distribution and sales strategies, while investing heavily in upgrading its facilities and training its workforce, to accommodate the evolving needs of its clients. “The Saudi market has a very strong potential to grow and develop even further. The Saudi Vision 2030 has created a great environment that encourages us to invest further in transportation and mobility with high technologies and innovation. As Al-Talayi, we are determined to establish new standards of high performance in the market. Our focus is to develop strong Saudi Talent across our organization. I am confident of the future success thanks to our growing, strong Saudi talent in all levels in our strong organization and mutual trust we build with our customers and suppliers across the Kingdom.” Mr. Alper Yuksel, CEO of Al Talayi, added.

No wonder the future looks so bright for Al Talayi and Bridgestone in the Kingdom of Saudi Arabia…