Technology & IT | Thursday 21 January, 2016 10:54 am |

With the advancement of technology, the world is evolving and enabling people from across the globe to easily connect with each other. Twitter has become a go-to platform where individuals can express their thoughts and feelings regarding events occurring in different regions with a click of a button. With each Tweet a person has the opportunity to voice their opinion, and by adding Hashtags, photos and videos to Tweets or even Retweets, users can increase their number of followers and in turn can increase a person’s Twitter engagement. But what can a person do to really increase their daily Twitter engagement? We will examine some of the best practices to maximize your Twitter engagement.

 

One good way to boost and improve your Twitter engagement is to use attention grabbing Tweets. By using a combination of interesting pictures, statistics and data within your content, you can garner the attention and interest of your followers which in most cases will result with them liking or even Retweeting your Tweets. People from around the world turn to Twitter not to only follow news, but to gather data, expert opinion and advice on subjects ranging from foreign policy to health and fitness. By sharing interesting statistics or information using Hashtags, you will not only grab the attention of your followers, but gain new ones as well. Using hyperlinks can also help attract clicks.

 

Using riveting images can also boost engagement. Whether the image is provocative, or interesting, it will catch the attention of your followers to the point they can’t scroll past the image.Images that provoke human compassion tend to spread across the world quickly, which emphasizes the power of images in pushing an agenda. *

 

Asking your followers for Retweets is also another great way to boost and improve your Twitter engagement, since it usually results in increasing the number of Retweets you receive. Combining actionable words such as ‘Retweet’, ‘download’ or ‘sign up now’, with challenging images can garner the most attention from your fellow followers. Twitter has stated that using actionable words will increase clicks by an average of 13 percent. Remember to sound as genuine and human as possible, focus on the benefits of the action you are calling for, and finally be as specific as possible when communicating with your followers.

 

Nothing is easier than engaging with your favorite brands on Twitter. Some, like @STC_KSA, @JarirBookstore, or even @PandaSaudi employ enormous teams of people dedicated to maintaining and monitoring the company’s social presence on online platforms. These teams are always looking for customers to engage with them so they could respond and reciprocate, so why not use the power of the big brands to boost your engagement. Effective Tweets to your favorite brand can result in your Tweet being Retweeted resulting in users seeing your Tweet on your favorite brand’s Twitter feed.

 

Hashtags have opened up the door for a certain phrase, person, subject or even animal to become mentioned worldwide. Creating and using correct Hashtags to categorize your Tweets can help you reach a wider audience resulting in greater Twitter engagement. By using hashtags, people from all over the globe can be connected with each other by using the same hashtags in their tweets. Many people now for example put the hashtag #YOLO at the end of their Tweets, indicating that ‘You Only Live Once’ when doing things that they usually wouldn’t do. Using the #YOLO hashtag bridges people’s unusual activity with the rest of the world. It is important to also note that you shouldn’t overdo it with the Hashtags; if you are combining more than one Hashtag in the same Tweet, then you might need to reconsider.

 

Being proactive is the best tool to increase your Twitter engagement. Searching and leaping into relevant conversations or topics can help you be part of the conversations, thus increasing your engagement on your account. Be responsive to your followers, reach out to your followers and Retweet some of their Tweets so they know that you are not only following them, but actually pay attention to what they have to say. Causing your followers to pay closer attention to your account when you send a Tweet out. Being active and responsive is a major key in increasing your Twitter engagement that is irreplaceable.