Beauty & Style | Sunday 26 July, 2015 1:27 pm |

After captivating the world with the ground breaking Supercolor release in April, Pharrell Williams is back for FW15 with Supershell. The Supershell project sees Pharrell hand-pick friends and creatives from around the world to completely reinvent the shoe’s Shelltoe for the very first time, evolving the Superstar into a canvas for creation.

 

Debuting with the Artwork Collection, Supershell brings art and creativity to the Superstar like never before. The Superstar’s Shelltoe comes alive with signature graphic artworks and designs from NYC contemporary artist Todd James, American photographer-director Cass Bird and contemporary Japanese artist mr. The artists’ designs are then joined by six of Pharrell’s very own artworks that explore life force and energy and its relationship with colour.

 

With a limited release and exclusive artworks for different regions around the globe, the footwear is offered in black and white colourways, allowing the vibrant artworks to take centre stage. Adding an additional layer to the concept: each left and right shoe features a different graphic treatment allowing the collection to be mixed and matched endlessly, forming yet another opportunity for creative expression by the wearer themselves.

 

*IMPORTANT NOTE TO EDITORS: Please ensure any use of assets including the work of Mr. is accompanied with the following text as a credit: Artwork by Mr. ©Mr./Kaikai Kiki Co., Ltd. All Rights Reserved.

 

SUPERSHELL VIDEO CONTENT:

Pharrell Williams introduces Supershell - https://www.youtube.com/watch?v=vndKuoDAGr0

Pharrell Williams introduces Cass Bird - https://www.youtube.com/watch?v=bcpMsMScHGI

Pharrell Williams introduces Mr. - https://www.youtube.com/watch?v=D7ri82_Why8

Pharrell Williams introduces Zaha Hadid - https://www.youtube.com/watch?v=ELtgkUl9AmE

Pharrell Williams introduces Todd James - https://www.youtube.com/watch?v=iGhE1bqsCCo

 

For more information visit: www.mena.adidas.com/originals
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