Business & Money | Tuesday 18 October, 2016 5:13 am |

In today’s world, with so many brands and such a stream of innovation, consumers are often confused. Research done globally has consistently indicated that consumers are overwhelmed by choices and how to differentiate between brands. As a result, many consumers will look to authority figures to help them decipher the various choices and arrive at the right option for their family and circumstances. Often, these authority figures are professional associations, whose sole purpose is knowing the intricate details of their area of expertise.

Today is a proud day for the Kingdom of Saudi Arabia and a Saudi made product. The prestigious “Medical Wellness Association”, in a bid to help consumers decipher what is the best option for their babies, has done extensive research and analysis on the various options in the Saudi and global markets. And after all the data was in, they have decided for the FIRST TIME to endorse a diaper brand, the FIRST TIME IN THE WORLD. And it is one of our very own, a Saudi Diaper: Fine Baby®!

Danny Tawil, Head of Consumer Products at “Fine Hygienic Holding”, said “We are honored to receive such an endorsement from a globally renowned association. This is a remarkable achievement for Fine Hygienic Holding Group and is another proof of our long-standing history and commitment to providing world-class hygiene products to our consumers in the markets we have presence in”.

Tawil pointed out that this achievement is not only for Fine Hygienic Holding, but also for the Kingdom as a whole; having a Saudi product receive a recognition from a respected organization such as the Medical Wellness Association.

The diapers’ testing was done not only in the region, but also in globally recognized laboratories in France and the United States of America. All vectors of diaper performance were tested including a focus on absorbency, arguably the key measure of performance. Fine Baby® met all the requirements of the highest standards set by the “Medical Wellness Association” and received the endorsement for its highest performance in providing superior skincare for babies.

As a final step, the “Medical Wellness Association” looked at the pricing, given affordability will always be important.

Adding all the pieces together, Fine Baby® comes out as the winner!

Ahmad Zain, Head of Saudi Business Unit at “Fine Hygienic Holding”, said “This is a huge honor for not only Fine Baby® but all Saudi. Never in history has the “Medical Wellness Association” endorsed a diaper. And now they endorse our brand first, before any diapers in places like Europe or North America! It’s just a huge honor. And goes to show the strength of Saudi ingenuity and innovation in action!”

“And the best news is for consumers. Now you have a true panel of medical wellness experts, giving you clarity in a category filled with choices and promises from differing brands. Fine Baby® is the choice of experts”, adds Danny Tawil, Head of the Consumer Products at “Fine Hygienic Holding”.