Beauty & Style | Wednesday 5 August, 2015 3:05 am |

The skin around the eyes is usually the most in need of special care. Yet, it’s an area that largely goes ignored and unprotected.  Now is the time to defend and nurture this sensitive and delicate area where the signs of sun damage and premature aging can show the most.

 

SkinCeuticals’ new Mineral Eye UV Defense SPF30 offers a new standard in eye care. It is a daily non-migrating, all-in-one tinted eye base offering three key benefits: Protection, Enhancement and Optimization. It ‘Protects’ from the harsh effects of the sun’s UVA/UVB rays with its 100% mineral SPF30 formula. It ‘Enhances’ by creating a unified look to the skin tone around the eyes. It ‘Optimizes’ as a non-migrating base that works under make-up to enhance and improve the skin. 

 

Today, up to 10% of all skin cancers develop on the skin of the eyelids. Ten times thinner and more sensitive to chemical sun filters, the skin around the eyes requires a more dynamic level of protection from the sun. Mineral Eye UV Defense SPF30 provides an intense level of care. It offers 100% mineral filter protection with 17% titanium dioxide to protect against UVB and short UVA rays.  

 

Mineral Eye UV Defense SPF30 also steps in to take special care of the under-eye area’s thinner epidermis. This is where the sun’s rays penetrate further to cause a deeper level of damage. The presence of fewer sebaceous glands in the area can compound this effect. Deprived of natural moisture, the skin under the eyes easily appears more dehydrated and impaired. Mineral Eye UV Defense SPF30 comes to the rescue with a nourishing ceramide technology to nurture and revitalize the skin. 

 

Additionally, Mineral Eye UV Defense SPF30 contains translucent color spheres to unify the natural skin tone around the eye. This provides a clear, universal, enhancing tint that has been tested on all skin types. As an optimized base, Mineral Eye UV Defense SPF30 is anhydrous. So it won’t spread into the eye or irritate it. This helps create a smooth canvas for make-up to look and feel its best.

 

Chemical-free Mineral Eye UV Defense SPF30 is completely safe to use around the entire eye area, even on the eyelid and on the most sensitive eyes. As an advanced way to protect and care for the entire eye area, Mineral Eye UV Defense SPF30 is the complete, all-in-one solution.