Tourism & Hospitality | Tuesday 14 May, 2019 11:05 am |

About 500 representatives from the international tourism industry from 51 countries will come to Wiesbaden for the 45th GTM Germany Travel MartTM from May 12 to May 14. The GTM is organized annually by the German National Tourist Board (GNTB) in cooperation with varying partner regions and partner cities. The state capital of Hesse is hosting the event for the third time after 1977 and 2005.

 

The GTM is the most important B2B-platform for the German incoming tourism. The heart of the event is the two day workshop in the RheinMain CongressCenter which was newly opened in 2018. Around 300 suppliers from the hotel industry, transportation as well as local and regional tourism organisations will be presenting their offers to the international expert audience – to about 500 key account manager from the international tourism industry and media representatives from significant source markets for the incoming tourism in Germany. Participants will be able to establish new contacts and intensify existing contacts, engage in expert discussions and close business transactions with German suppliers.

 

Petra Hedorfer, Chief Executive Officer of the GNTB explains: “Digitalization, sustainability as well as the appropriate development of offers and infrastructure are the key challenges for the tourism industry within the international competition. Destination Germany is excellently positioned regarding these challenges. The GTM is an excellent platform to place our offer with the international travel industry and to further expand the success of the German incoming tourism.”

Appealing framework program and compact information for multipliers

With a total of nine different pre-convention tours on the days preceding the official opening of the GTM, international guests can discover special touristic offers relevant to the thematic key areas of the GNTB. A workshop program informs on trends and developments for tourism in Germany. At the official opening and the evening of the host city all participants experience a representative performance of German hospitality.

 

Efficient sales event for the German mid-sized sector

The GTM format was created in 1972 through the GNTB and has been constantly developed since then. “Within the dynamic competition of the destinations but also of the distribution channels the GTM offers predominantly medium-sized companies of the tourism industry the chance to present themselves effectively to international top decision makers.” Hedorfer continues. A survey after the GTM in 2018 showed that 98 percent of the German suppliers were very satisfied or satisfied with their presentation at the event. Due to successful business deals 83 percent of the suppliers expressed their intention to participate in the GTM in 2019 again.

 

Green event

In 2012 the GNTB implemented the GTM already as a green event. This year’s event will also take into account certain sustainability aspects. This include for example supporting environmentally friendly arrival and departure of the participants, catering from regional sources, not using disposable tableware and including public transportation as a source of transportation. The GTM 2019 has received the Green Note-“Seal of Approval” again for its concept.

 

 

About the GNTB

The German National Tourist Board (GNTB) has its headquarters in Frankfurt am Main, Germany. It works on behalf of the Federal Ministry for Economic Affairs and Energy (BMWi) to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag. The GNTB develops and communicates strategies and products to promote Germany's positive image abroad as a tourist destination and to encourage tourists to visit the country. It has 31 agencies around the world to support its activities. More information can be found in our online press centre at www.germany.travel/press.

 

GNTO Press contact:

Nermin Abushnaf

Communications Manager – Gulf countries

Tel. +971 44 470 585  

Nermin.abushnaf@germany.travel