New car buyers across the GCC continue to snap up MG cars in record numbers, with the British-born brand recording best-ever six month sales of over 20,000 vehicles in the GCC and the Middle East. Despite the challenges faced in 2020, consumers showed their appreciation of the MG line-up throughout the year, as the brand broke into the top 10 of car manufacturers for the first time ever.
The growing popularity of the brand has been replicated over the first six months of 2021. MG’s biggest market in the region continues to be Saudi Arabia, where the brand sold 12,200 units in the first half of 2021. In Oman – and during the first six months of the year – the brand witnessed impressive growth of 263%, contributing to a strong 5.3%market share, the highest ever to be registered in the GCC for a single market. The brand’s outstanding performance allowed it to jump two positions to take 8th place in the list of the GCC’s best-selling brands.
MG has recently enjoyed an unparalleled level of demand for its range of cars, and with each year there has been an increase in breadth and quality of the products. The Middle East’s ‘Best Sub-compact Sedan’ for 2020, the MG5 and the new 2021 MG ZS contributed to a solid 55% of the overall sales for MG especially during the month of Ramadan.
The MG ZS ranked 2nd in its segment with 4,635 units sold and an overall contribution of 23%to the brand’s overall sales. In parallel, buyers took a special liking to the MG 5 with 6,800 units sold. The people’s favourite sedan registered growth of 88% compared to 2020.
Tom Lee, Managing Director of MG Motor Middle East, commented: “The increase in sales for the MG brand during the first half of the year, and especially during the month of Ramadan, demonstrates the trust customers are putting in our products and in our brand. I am proud of the support and the efforts of the MG team, as well as our distributors as they continue to build and grow the MG brand in the region. In particular, we are working hard to maintain the supply of vehicles during the global semi-conductors shortage. We are paying special attention to the Middle East market, ensuring that the supply of vehicles does not negatively affect our customers”.
The brand will continue to strengthen its relationship with its retail partners by providing customers with services and first-class offers that will put their mind at ease and provide them with long-term solutions.