AMAALA, the ultra-luxury development located along Saudi Arabia's northwest coast, has announced its Advisory Board. The first board meeting saw a veritable who's who of industry titans gather to share their visionary knowledge of health and wellness, sustainability and conservation, the arts and hospitality.
Nicholas Naples, Chief Executive Officer of AMAALA, said: "This is an unprecedented project built with sustainability and philanthropy at its core. From the ground up, we are creating an integrative approach to health, well-being and experiential luxury.
With the scale and ambition of AMAALA, the broad range of expertise and diversity of our Advisory Board will be imperative as we move forward as a business. An invaluable asset, their collective insight is helping us meet our ambitions to create a proposition that provides visitors with transformative personal journeys inspired by arts, wellness, and the purity of the Red Sea."
The ecology of the site demands exceptional sensitivity. The Master Plan will be developed in phases to support economic diversification while promoting cultural and ecological preservation.
AMAALA is a mesmerising proposition that is unique by all measures. It conjures Arabian adventure and rediscovery of wonder. The AMAALA Advisory Board bring their rich experience, best practices, and new ideas to the brand's three core pillars: arts and culture; wellness and sport; and sea, sun and, lifestyle.
Working to craft an experience that resonates well beyond a guest's stay, AMAALA's hospitality segment will be guided by global hospitality leaders:
The impressive list continues with the following global leaders whose recognised achievements in real estate development and financing also connect AMAALA with potential investors and partners, while serving as global ambassadors:
With sustainability at the heart of AMAALA, decisions related to environmental building and operating practices, as well as protective marine and land programmes and studies, will be advised this lauded expert:
AMAALA will also feed the soul through arts and cultural offerings, and be guided by these respected aficionados:
An immersive and interactive destination, the offering of individually personalised programmes at AMAALA encompassing body, mind and soul, will include curated wellness and rejuvenation programs, as well as elite level sporting programing shaped by these passionate sports and wellness pioneers:
The announcement of the AMAALA Advisory Board is latest milestone for AMAALA following its incorporation as a standalone company. In accordance with the AMAALA's Advisory Board charter, the board will meet two to four times per year.