Business & Money | Thursday 4 October, 2018 2:49 pm |

PepsiCo, the global food and beverage company, will showcase how it incorporates innovative processes, sustainability and design excellence into its operations at Saudi Design Week, taking place at the King Abdulaziz Center for National Dialogue in Riyadh from October 3-7, 2018. 

 

PepsiCo, the official nutrition partner for the event, has created an evocative maze installation using Aquafina bottles, which visitors will have the opportunity to interact with during the event by adding used bottles to the installation throughout the week. The maze will feature bottles that will be sent for recycling after the event, demonstrating the need to adopt more sustainable practices. 

 

PepsiCo will also use the innovative Hashtag Printer on-site, which will use user-snapped images to create a mosaic throughout the event. Any images captured at Saudi Design Week and shared online using #PepsiCoXSDW will be captured by the Hashtag Printer and collated into a giant image that will continue to grow throughout the event, to be revealed on the last day.