Business & Money | Tuesday 24 July, 2018 6:26 am |

As usual, Lexus always fascinates the world with its inventions and creative designs, the latest of which was a 3D fashion show held in partnership with the AMD Academy for fashion and design in Germany. 

The show featured an innovative collection of 3D fashions made from simple and sustainable fabrics, as well as the participation of a number of renowned fashion designers, including Alexis Walsh, Maatjes Dijkstra, Heidi Lee, where they showcased some of their most innovative 3D fashions with exceptional functionality that open new horizons in the fashion world. 

Alongside the fashion show, Lexus displayed its new hybrid car Lexus UX.

On this occasion, General Manager of Lexus Germany expressed his pride and pleasure for Lexus participation in this remarkable 3D fashion show, and said: ” As part of its participation in the show, Lexus demonstrated its vision in creating innovative technologies and courageous designs inspired from Lexus car designs, where Lexus is the world’s leading company in the area of technical designs and highly appreciate using of raw materials in innovative and precise way”. He added that it was a nice occasion deserves to showcase, for the first time in Germany, the new Lexus hybrid car model Lexus UX, which feature new standards in the hybrid design of Lexus. The fashion show was an exceptional opportunity that gathered the latest model in a line of highly sophisticated, futuristic technologies and modern design of Lexus and the latest 3D fashion designs. 

Noting that Lexus has broad interest and participations in the creation of invention and creativity and has allocated a global award titled “Lexus Design Award” that was established in 2013 aiming at exploring promising talents of designers and innovators worldwide, refine and nurture their creative ideas. Every year, thousands of bright talents in the design sector aspire to be taken for the semi-final stages and qualify for the finals to have their works exhibited in front of a group of concerned parties at Milan design week, as well as having the chance to work under the supervision of the world’s most famous names in the fashion design industry and exhibit their works worldwide through global platforms.