Business & Money | Tuesday 22 November, 2016 9:42 am |

In a strategic move to help regional companies make better, more informed decisions from Big Data, global media intelligence firm, Meltwater, will now offer print and broadcast news analysis in partnership with Media Observer. This is in addition to the existing digital and online monitoring services offered by Meltwater.

 

The innovative integration of print analysis into Meltwater’s platform allows for users to use Meltwater’s platform to search and analyze up to five years of print data for any keywords. Broadcast media analysis will also be offered from January 2017 onwards, while print analysis is immediately available. These data additions will give companies a comprehensive analysis of information across various types of media.

 

Zubair Timol, Partner & Area Director for India, Middle East & Africa, Meltwater, comments: “Today’s messaging campaigns are data driven and social, but we cannot ignore the importance of information disseminated by print and broadcast media. Every organization has to ensure they are adequately capturing all of their marketing and public relations efforts, therefore we are now extending our services to include print media analysis, followed by broadcast. What we are offering is more than just news clips. Our platform will enable organizations to analyse up to five years of print data, using different keywords as they go along. This will aid companies in identifying marketing and consumer trends and do better competitor analysis. They can then use the information to develop comprehensive business strategy and campaigns.”

 

“The know-how and sufficient integrated technologies that we at Media Observer possess make us excel in helping partners and clients make better decisions. We achieved high growth percentages since inception and we are on track to further increase our growth,” says Fadi Aldeeb, MD of Media Observer, which was established in 2010 in Jordan as a company specialized in media monitoring services.

 

“We are proud of this strategic partnership with Meltwater and confident that it will raise the bar in the media monitoring industry,” Aldeeb concludes.  

 

Meltwater clients will now have access to information published in more than 80 daily publications across the GCC, Levant and North Africa, in addition to Pan Arab publications. Apart from newspapers, the Meltwater dashboard will also capture periodicals (weekly, monthly and quarterly magazines), corporate newsletters, community publications, government publications and gazettes.