Business & Money | Tuesday 29 March, 2016 3:00 pm |

DR. Abdulrahman Al Zamil, Chairman of the Council of Saudi Chambers (CSC), inaugurated the largest sports equipment showroom in the Kingdom of Saudi Arabia. The new showroom, which is launched by Wazen Fitness Solutions, the top Saudi fitness products and services provider, is set to be the largest sports equipment showroom in the Kingdom of Saudi Arabia. This comes in line with the company’s strategic expansion plan across the Kingdom, aiming to raise public awareness around the importance of exercise in creating a sustainable society based on a culture of healthy lifestyle.

The new showroom, which marks Wazen’s first outlet, is located in Riyadh’s Olaya Street, Al-Wurood District, across a vast space of 1,100 sq m, and features state-of-the-art sports equipment and fitness machines and accessories. The showroom has adopted an innovative approach in product display design. In addition, customer service has been enhanced through an on-ground team of sports consultants who are highly experienced on the uses and benefits of the featured products, helping customers to easily identify their exact requirements.

The showroom is also the exclusive distributor of some leading international brands, such as FreeMotion, Gym80 and Swimsuit Dryer.

On this occasion, Wazen Fitness Solutions signed a strategic partnership with The Charitable Society for the Care of Orphans (Ensan), where it donated sports equipment to encourage children and youth to follow a healthy and active lifestyle.

Dr. Badr Al-Shibani, CEO of Wazen Fitness Solutions, said during the inauguration ceremony: “Our strategy and vision is in line with the government’s efforts to support the sports industry in the Kingdom. Sports is the foundation of building a generation that believes in hard work and diligence to achieve their objectives. It also stimulates a competitive spirit and a culture of sportsmanship among the community.”

The showroom offers a comprehensive range of modern sports services and products, such as cardio and strength machines, free weights, aerobics and crossfit accessories, hence helping customers achieve their fitness goals.

Wazen was launched in 2010 to provide high quality, innovative and holistic fitness solutions. The company has grown to become the region’s largest in the field of physical fitness and sports equipment, working since its inception on supporting the community to adopt a healthier lifestyle and to achieve optimum fitness levels.

Wazen’s team of consultants; professional fitness specialists with considerable knowledge and experience in the field of health and fitness, was among the factors that has enhanced its pioneering position in the region. In a relatively short time, Wazen was able to create a large database of clients in the Middle East, supported by its diverse offerings and a track record of strong after-sales and maintenance services. Its wide range of products has made it the preferred partner for polyclinics, hospitals, hotels, residential communities and health clubs.