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ASDA’A was founded in 2000 as an independent agency by Sunil John, who continues to lead in the agency’s 20th year. In 2008, WPP acquired a majority stake in the firm. ASDA’A became an integral part of the Burson-Marsteller global network. Since the 2018 merger of Cohn & Wolfe and Burson-Marsteller, ASDA’A Burson-Marsteller is now ASDA’A BCW.
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