Saudi Journalists Association, at the beginning of December 2019, is preparing to launch the Saudi Media Forum in its first edition, and will be for two days. The forum will includes working sessions, specialized workshops and an open meeting, in the presence of a number of prominent experts, influential in the media industry field in the world, and representatives of Arab and international media. The aim is to discuss and interact with emerging media issues and matters, and their relationship with the communicative developments in the Arab region and the world. As well as a common vision towards enhancing the tracks of understanding, cooperation and experiences related to the development of the media industry. In addition, to explore trends and opportunities that support future visions of this industry and the potential for earning revenues from them in more than one level. Furthermore, to highlighting information practices in their organizational, professional, technical and community dimensions and their relationship to the communication environment.
The slogan of the Saudi Media Forum in its first edition 2019 is: "Media industry.. opportunities and challenges", in line with the developments in the communication environment of the media and social networks. Because the media industry is no longer formed in a limited local context, it become an open global space. Therefore, opportunities to invest the new reality have grown, in building relationships, mergers, partnerships, understandings, role-playing, and promote interests. Media also became a very advanced industry, not only in content preparation, but also in its investment to achieve greater goals of disseminating knowledge or seeking to participate in it. Media also has become a source of changing perceptions, feeding conflicts, and making money. It means that the media creator today needs regulations and policies gives the opportunity to invest this new reality, exploring trends and opportunities that support future visions of the industry, and the possibility of earning revenues from them in the short term before the long one.
The Forum seeks to achieve a number of key objectives, such as:
To know the reality of the media industry and it's systematic, cultural, professional and technical challenges and the factors affecting them.
Reveal the methods of content industry and the formation of public opinion in the new environment of communication.
To highlight the importance of the media industry as a soft power and the implications of its role in building the reputation of countries and societies.
To know the mechanisms of digital transformation of media organizations in achieving competitive revenues.
Emphasize the qualifying of the human element and invest it in the age of the media industry.
Review the investment opportunities available for the media and the mechanisms to achieve them