SUNAA 2026

SUNAA is a platform created by
makers, showcasing the diversity and

quality of national products while
spotlighting local industries, the
output of home-based businesses,
and authentic traditional handi
crafts that form an important part of

Saudi heritage.

The exhibition also aims to support
local craftspeople, manufacturers,
and home-based businesses by
giving them wider opportunities to
showcase their products within an
integrated economic and cultural
environment. This in turn helps
open new marketing channels,
attract investment opportunities,
and reinforce national identity by
highlighting the traditional crafts
deeply rooted in Saudi society.