In 1948, Hajj Moussa Al Rifai opened a small shop on Mazraa Street to roast and sell nuts and kernels, at a time when the whole business and trade activities were concentrated at Al Bourg area, the heart of Lebanon. Soon this venture proved to be successful due to the highest quality standards applied from the first day of existence and the will to catch up with the pace of technological development. With time, the company became know as Al-Rifai Roastery. Mohamed, the son of Hajj Moussa, has a strong conviction that roasting is a science in itself based on experience and innovation. It is also an art in the way products are presented. It requires mastery of product selection, superb roasting taste and impeccable presentation. Four International Awards for outstanding quality and trademarks in Spain, Germany, France and the United States honored this mastery.