In 1991 two brothers, Faisal and Waleed AlKhaldi, started making perfumes from natural ingredients in their home in AlKhobar Saudi Arabia. Initially, their customers were family and close neighbours, but word spread quickly and soon the AlKhaldi’s fragrances were the talk of the town. The brothers received requests from an ever-widening area and within a year they opened their first store a short distance from their home. By 1993 they had opened stores in Hofuf, Jeddah and Riyadh and taken on their first franchisee.In 1997 they began their international expansion with the first store in Qatar.