A modest office in Al-Nakheel district in Riyadh 18 years ago. To start one's own business was not an easy task at that time, given the complexity of following high studies while being engulfed in the tasks demanded by the business life at a time of economic stress and crippling recession that loomed the real estate market. After a year replete with challenges and hard work he was awarded his first earning of SR250, a meager and disappointing amount compared to the huge expenses he had to incur in running the office. He might have to quit his young business early if it was not for the support and encouragement he obtained from his mother, who used to stand by him and advice him. "Business is about patience, earnestness and persistence", she would tell him, adding that "he would surely reap the fruits of his efforts even if after a long time".