Business & Money | Tuesday 22 March, 2016 9:39 am |

Saudi Comedian Hatoon Kadi and renowned master Chef, Osama El Sayed, took the Febreze Glass House Challenge to fight off the Middle East’s toughest household odours at a press event here in Dubai. A recent survey run by Febreze, revealed that the smell of  ‘Keshna’ (a combination of fried onions, garlic, ginger and spices used as a base in popular Saudi dishes) is considered  by the people in the region  as the toughest and most common household odour. Febreze invited Hatoon and Chef Osama to take on the Febreze Glass House Challenge and prove the superiority of Febreze against ‘Keshna’ in the ultimate battle against household odours!

Set up in the heart of Dubai’s THE BEACH by Meraas the Febreze Glass House was the perfect stage to fight the Middle East’s most persistent household odours. The day started with Chef Osama cooking up a delicious mixture of ‘Keshna’ to create the smells of garlic and onions within the Glass House. After having filled the house with pungent ‘Keshna’ smells, Hatoon and Chef Osama along with Pieter Hommez, R&D expert at P&G, put Febreze to the test. 

Febreze proved to be up to the challenge as it not only eliminated the pungent odour as opposed to simply masking the odour, but it also left behind a fresh fragrance. Leading Saudi comedian Hatoon was invited as special guest into the house to experience the freshness first hand for herself. Speaking on her experience, Hatoon commented, “Having entered the Glass House and on taking in the freshness, I was convinced I was in a beautiful garden or a luxurious spa. The fragrance and aroma was subtle, not overpowering and a genuine treat! I would have never guessed that it was a room filled with garlic, onions and Keshna odours. Febreze didn’t just mask the odours, but completely eliminated them!”

Chef Osama El-Sayed went on to add, “As an experienced chef I can tell you that food, once cooked normally, smells great! But the odours they create while being cooked can be quite pungent and unpleasant. Be it cooking fish, onions, garlic or even ‘Keshna’ the Febreze Glass House Challenge proved today that Febreze can truly eliminate the toughest household odours!”