Carlos Scolari is an Associate Professor at Universitat Pompeu Fabra in Barcelona. His research focuses on digital interactive communication, media ecology/evolution and transmedia storytelling. He is the Principal Investigator of the following research projects: TRANSMEDIA LITERACY (H2020 Program) and TRANSALFABETISMOS (Ministry of Economy and Competition, Spain). Most important books: Ecología de los Medios (2015), Transmedia Archaeology (with P. Bertetti and M. Freeman, 2014), Narrativas Transmedia (2013), Cross MediaInnovation (with I. Ibrus, 2012), and El Fin de los Medios Masivos (with M. Carlón, 2009/14).