Well - planned and executed PR campaigns can drive strategic organisational change, shape public perceptions and enhance brand reputation with key stakeholders. Carefully designed can also prove to be a cost-effective means of positively influencing and increasing stakeholder value for an organisation. With a strategic approach right from the conception phase to budgeting, and from choosing and leading a good team, to managing the overall execution of the campaign, this course will provide step-by-step guidance to effectively plan and execute a knockout PR campaign.
In the digital era where social media now constitutes a major factor in any successful communications plan, this course will also provide participants with the necessary tools and techniques to include, and better plan for, social media engagement by considering the latest digital trends. Now more than ever managing an organisation’s reputation is directed online, which is why this course will provide ample insight and walk each application through the right processes with a fully-integrated simulative approach to PR campaigns and campaign design.
Who Should Attend
This course is designed primarily for:
Benefits of Attending
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