The AstroLabs Online Live Digital Marketing course is designed with up-to-date platform insights (Google, Facebook, Instagram, and more), real-life examples, and customized content for the region. AstroLabs instructors bring a wealth of knowledge anchored in their own practical experience, making the sessions truly interactive.
This course will equip you to earn three certifications: AstroLabs (KHDA Diploma), Google Adwords, and Google Analytics. And you’ll be a part of a vibrant alumni community with lifetime access to course videos and the latest platform updates.
Module 1 – Comprehensive Digital Marketing Workshop
This workshop will focus on how to implement a successful online marketing strategy, by learning about every important marketing channel. Understand the advantages of each channel, and how you can use them to achieve your marketing and business goals.
What will be covered?
Module 2 – Mastering Google Analytics Workshop
Learn to Master Google Analytics: Track the important KPI’s needed for your business, tell stories with your data, Import Advanced Metrics & Dimensions, Customize Your Reports & Dashboards with the exact data you need, Automate key processes, and get Google certified.
What will be covered?
Module 3 – Display Push Marketing Workshop
Learn about Display Marketing, and how to reach a wide audience interested in your product. In this workshop, we will cover the basics of online display advertising, including Display ads, GDN (the Google Display network), Facebook Ads, Placements, Affiliates, and Retargeting (on Google, Facebook and using 3rd party tools like AdRoll).
What will be covered?
Module 4 – Advertising with Google Ads Workshop
Learn to fully utilize Google’s advertising platform AdWords to grow your business, benefit the organization & clients you serve, and advance in your career.
What will be covered?
Module 5 – Search Engine Optimisation (SEO) Workshop
If you’ve ever wondered how to get your website on the front page of search engines, the answer you’ve been looking for is SEO. In this course, you will gain a better understanding of how search engines work and how to use them to your advantage. You can increase your business’ revenue and gain a very in-demand skill to help you advance in your career.
What will be covered?
SEO Introduction & Evolutions
TECHNICAL SEO
CONTENT OPTIMISATION
LINK BUILDING
KEY PERFORMANCE INDICATORS
Module 6 – Crafting A Social Media Strategy Workshop
Without an engine, cars don’t operate and without a hand-crafted unique content strategy you won’t stand out! In a digital age full of brands competing for the attention of consumers, you need to distinguish yourself by crafting a content strategy that focuses on consumers while achieving your business objectives. In this class you’ll be able to hand-craft an engine with horsepower that’ll shift your social media presence from zero to hero!
What will be covered?
Module 7– Email Marketing & Customer Retention Workshop
This workshop will cover the basics of how to setup email campaigns, how to code in basic HTML, how to design off of responsive professional looking templates, and how to track and setup automated campaigns (using drip campaigns and workflows), with the end goal of having a rock solid digital customer retention strategy in place.
What will be covered?