Certificate in Digital Marketing

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Overview
This practical digital marketing course covers key aspects of digital marketing, showing you how to integrate and reach customers and grow revenues. It is suitable for a variety of professions and for all levels of marketing and business experience; and will help you to understand how to maximise online strategies and the performance of your online marketing investments. It will also provide you with insights on how digital marketing is approached from both, a client and an agency perspective.
This course provides valuable insights into:
Digital Marketing Strategy and Planning
Digital Display Advertising and Remarketing
Search Engine Optimisation (SEO) Basic and Advanced Concepts
Pay Per Click Advertising
Mobile Marketing SoMoLo, Web and Apps
Website Analytics
The Digital Marketing course is delivered through interactive and participative classroom learning, using a combination of lectures, workshops, discussion and practical case studies. Our Course Expert is a professional in the digital marketing sector with practical experience, creating and delivering online marketing campaigns on a daily basis. You will benefit from real-life examples and case studies based on global and regional online marketing practices.
By the end of this digital marketing training, you will understand the various channels and activities required to prepare, implement and manage a comprehensive digital marketing plan for your business.
Who Should Attend
This course is suitable for a variety of professions and for all levels of marketing and business experience. This course is designed for those with the responsibility of developing or implementing an organisation's online marketing strategy, such as:
Senior management
Marketing and Business Development Managers
Marketing Executives
Small Business Owners
IT Managers
Anyone who would like to pursue a career in digital marketing
Benefits of Attending
Incorporate digital marketing as a vital component of your marketing strategy and your business goals
Drive new visitor traffic to your website while improving online conversion rates
Create and manage online advertising and marketing campaigns
Effectively develop targeted PPC and mobile marketing campaigns
Measure and analyse visitor traffic to your website to optimise customer retention